What is the Difference Between Every Door Direct Mail and Traditional Mail?
You’ve probably asked yourself, “What is the difference between Every Door Direct Mail (EDDM) and Traditional Mail?” This article will provide you with an overview of both types of direct mail, including retail rates and drop-off dates. If you’re still undecided, keep reading. The difference between EDDM and Traditional Mail is not so dramatic and will likely leave you unsure of which type to choose.
(Looking for an outsource printing and mailing company? Contact us today!)
ADD
What is the difference between Every Door Direct Mail and Every Door Marketing? The basic difference between these two forms of direct marketing is that Every Door Direct Mail uses a simple mechanism that allows businesses to send a specific mail package to every household in a specified geographic area. Because the mail package is addressed to the exact demographics of the customers, there are two different kinds of Every Door Direct Marketing: the one that is delivered to every home in the area and the other that reaches a larger number of people.
EDDM targets families with children and households with income levels high enough to afford daycare. However, a carrier route may only contain 25% of families with children of an appropriate age, which means that 75% of the mail will go to people who don’t need daycare. Consequently, EDDM isn’t the best marketing choice for organizations with unique products and services. In addition, EDDM can cost a lot more than traditional forms of marketing.
EDDM retail rates
EDDM stands for Every Door Direct Mail. This is a type of saturation mailing that allows you to reach a large number of people without having to provide their names and address. These emails are mailed at lower postage rates than other forms of marketing and advertising. In addition, EDDM is particularly useful for businesses that cater to a local geographic area. The post office provides a discount for this type of marketing because they do not handle the mail individually.
When sending EDDM mail pieces on a permit, you will pay a lower postage rate than if you were to send them through the Post Office. You can send as many as 5,000 pieces of mail at a time to multiple zip codes. You can also choose to use Action Mail to handle this type of mailing since they offer a discounted rate to local post offices. They will work with you to find the best method of mailing to maximize your return on investment.
EDDM drop-off dates
When planning a mailing campaign, you may wish to select your EDDM drop-off dates a few weeks in advance. However, it is possible to select a date up to 30 days in advance. Using the drop-off dates as a guide, you can schedule the mailing date for the drop-off. Once you’ve chosen a date, select the payment method you prefer and continue. Once your order is complete, you’ll be directed to a confirmation page.
EDDM is a great way to reach targeted audiences and sow the seeds of brand awareness. If you’re looking to increase your ROI and create a buzz around your brand, consider sending out a postcard or address sticker. Similarly, consider providing useful freebies, such as bookmarks or calendars. You can also provide a discount offer code or a physical coupon to your customers. These freebies are sure to generate interest in your brand and draw new customers.
