Every Door Direct Mail
If you are a business owner, you may be wondering what every door direct mail (EDDM) is and how it can benefit your business. EDDM is an effective way to reach a large number of potential customers. You don’t have to maintain a mailing list, and you can cover large areas without using a lot of money. If you haven’t heard of EDDM, keep reading to learn more about how it works and what it can do for you.
(Looking for outsourced printing and mailing services? Contact us today!)
EDDM is a new mailing service by the US Postal Service
EDDM is a form of door-to-door marketing. This method of direct mail does not require a postage permit. While regular presorted mailings require a permit, the USPS waives this requirement for EDDM. The mailing panel may be as small as 200 square inches. In addition, EDDM can only be directed to dwellings. Because of these restrictions, it is important to research all EDDM mailing requirements before sending out your EDDM campaigns. With EDDM, businesses can reach high-net-worth households and other
consumers through the mail. For example, a real estate agent’s office sent out EDDM to reach high-end homeowners, earning a listing for a $2.5 million lakefront home. The mail campaign cost less than $500 and earned the real estate office a listing for the property.
It allows you to deliver marketing materials to every address in a defined geographic area
When using Every Door Direct Mail, you can send marketing materials to every address within a five-mile radius. These mailings are an effective way to reach new prospects. The USPS offers user-friendly tools for this purpose, which make it easy to target specific neighborhoods. Additionally, these services include demographic information based on recent US Census data. These details help you tailor your marketing campaign to the right audience. One of the biggest benefits of Every Door Direct Mail is that it is cost-effective. It costs only $0.154 per piece, and you don’t need a mailing list or a mailing permit to use it. This makes it a great option for businesses that have a large list of customers. Even small businesses can benefit from the low cost of this program.
It is a cost-effective way to reach out to customers
Despite the cost of print and mail marketing, Every Door Direct Mail can reduce your costs by as much as 70%. You can target customers based on zip code and carrier routes, reducing your direct mail costs to pennies per piece. Even if your customer base isn’t large, Every Door Direct Mail can provide an opportunity for your business to expand your brand’s reach and attract new customers. Many business owners wait years to get the perfect location for their new venture. Now, they are nearing the grand opening of their new business and need to advertise it to the neighborhood. The solution? Every Door Direct Mail! This affordable method of advertising has an impressive track record and is a cost-effective way to reach out to customers. It is one of the most effective ways to reach customers.
It can make a positive impression
If you’re interested in advertising your business to every address in your area, every door direct mail is a great option. Every Door Direct Mail does not require a mailing list, postal permit, or other special permits, and offers postage savings of $0.30 to $0.76 per piece. It’s one of the most effective marketing tools available. Mailers are generally larger than standard postcards and have a better response rate. Plus, they stand out in mailboxes. Postcards are convenient for consumers. They can save them and refer to them at
a later time. Unlike online ads, postcards are more likely to be saved, read, and remembered than online advertisements. That means they will be able to make a positive impression on the right consumer, and not just someone who has received it. Every door direct mail can make a positive impression because consumers are more likely to keep it than an email or other form of direct marketing.