Reasons Why Use Direct Mail

The reasons to use direct mail are numerous, but the cost is by no means the only one. Many marketers choose this medium over digital, because of its stickiness and response rate. However, if you’re unsure whether or not to use direct mail, here are seven reasons to consider. You may want to try them out for yourself to determine their effectiveness. But before you do, be sure to read this article first. It may just change your mind about direct mail as a marketing tool.

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Reasons to use direct mail

Email is an extremely effective marketing medium, but direct mail still has a unique advantage over it. The average business customer receives 121 emails a day, and this number is even higher in 2018. A mailer is more likely to receive a reply than an email, and direct mail also offers the potential for trust-building content, such as links and tangible objects. But, before you invest in a direct mail campaign, there are a few reasons you should use it.

Costs

While the response to direct mail advertising can be high, it can also be detrimental to a business’s inventory. With low inventory levels, it can become nearly impossible to keep up with large volumes of orders. The quality of direct mail is also important. If it looks like junk mail, many people will discard it, resulting in wasted money. Therefore, it’s vital to carefully consider the costs of direct mail before making any decisions.

Response rate

The response rate of direct mail is important when deciding on the effectiveness of a direct-mail marketing campaign. A good campaign has a response rate of between one to three percent. This rate should be evaluated in combination with other factors to determine its true value.  Amusive offers direct mail marketing solutions that use data and insights to drive meaningful connections. Here are some tips for increasing your response rate to direct-mail marketing. Read on to learn more about this important metric.

Stickiness

It may surprise you to learn that a good piece of direct mail has a powerful emotional pull. Many marketers talk about sticky pages, and web designers talk about “mindshare,” the ability of a page to stay in the reader’s consciousness for a long period. However, this tactic is not necessarily as powerful as you might hope, and it’s important to consider your audience before creating a piece of direct mail.

Costs of printing

The costs of printing direct mail vary considerably. From $0.20 per piece to $1.00 per piece, this can be a significant investment. The cost will depend on several factors, including the size of the mail piece, the design services, and the materials used. Additionally, the weight and postage rate will determine the price. The larger the mail piece, the higher the cost. However, most printers offer discounts to organizations that print large volumes of mail.