What is the Glue in Direct Mail Called?

Direct mail pieces often use adhesives to adhere them together. These adhesives can range from Glue dots to Clean release. These adhesives are usually used on integrated envelope pieces and return mail pieces. Let’s take a closer look at each type. You may be wondering what they are used for. Read on to learn more. Below is a list of three common adhesives and their uses. A quick comparison of each glue type can help determine which is best for your marketing campaigns.


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Glue dots

If you’re looking for a way to get your direct mail messages noticed, Glue Dots are the answer. These temporary, removable adhesives work with nearly any surface, including glass, plastic, metal, and paper. Best of all, Glue Dots are acid-free and non-toxic. They can also be used to attach things such as membership cards, mock credit cards, questionnaires, and free samples.
Glue Dots are approved by the FDA and meet pharmaceutical industry regulations. They have a long shelf life and do not cause tainting. They’re also great for packaging companies. They can eliminate heat and mess while adhering to multi-packs before shrink-wrapping and sealing cartons. While Glue Dots don’t require refrigeration, they are still a great way to ensure your products stay safe.

Remoist glue

If you’re running a direct mail program, you probably use moist glue. While it can cause issues such as an uneven lift, it can also reduce productivity. It can also damage cutting blades, especially those that are super-hardened. Regardless of its negative effects, moist glue is an important part of any direct mail program. Printed pieces with simple response mechanisms perform better than those without.
Remoist glue is especially effective when used on self-mailers, bind-in inserts, and envelopes. Indirect mailings with this glue will increase response rates significantly. Remoist glue can also be used in combination with other post processes to achieve maximum impact. Remoist glue has two major advantages over other adhesives. The first is that it requires a temperature-controlled environment to cure. Moreover, it will not bond with paper unless it is moistened by the recipient.

Clean release glue

A clean-release adhesive can be an excellent solution for direct mail marketing. It prevents unsightly glue residue while adhering direct mail pieces. Its pressure-sensitive adhesive allows it to attach to carriers and other direct mail pieces without causing any damage to the design or message. This type of adhesive is also very easy to remove from direct mail products. In addition, it can be used in large-scale envelope production. Here are some tips on using a clean-release adhesive.
Glue Dots: Glue Dots are popular in direct mail pieces. These pressure-sensitive adhesives are easy to apply and remove without leaving any messy residue or messes as double-sided tape does. The dots are 1/2″ in diameter, but Glue fast offers other sizes. Glue Fast offers a variety of sizes, so you can get the right size for your direct mail pieces. In addition, Auto Dot Pro makes mass mailing a breeze.