What are the advantages of using a professional printing and mailing service?
Whether you’re a small business, government agency or homeowner association, printed materials can be an integral part of your marketing efforts. Often, these documents are the first impression that prospective customers have of your business, and they need to be as polished and professional looking as possible.
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When it comes to the production of print marketing materials, two things are vital: speed and quality. And neither of these is usually achievable with in-house printing, so most businesses entrust their letter mail, postcards, self-mailers and booklets to a professional commercial printer.
Better equipment, benefits #1 and #3:
When you outsource your printing to a professional company, you are gaining access to some of the best printers on the planet (and in-stock paper stock that can only be found at big-house print shops). Plus, you’re getting free advice from printing experts who have years of experience guiding their clients through the ins and outs of everything from bleeds to color options to the latest and greatest printing technologies.
Higher response rates, benefit #2:
The most obvious advantage of working with a professional printing and mailing service is that they know how to produce high-quality materials that will generate a higher level of response. Studies have shown that personalized direct mail is more likely to be opened and read than a generic mass mailing. This is a major win for your business, as it ensures that you are maximizing your return on investment by getting the most out of your investment in printed marketing material.
A great professional print and mail service will provide you with the materials that you need, and they’ll ensure that each piece is personalized according to your specific requirements. This will help you save money on the printing and mailing costs for each piece that you send, as well as make it easier to keep your customer list current and up-to-date.
Expert staff, benefits #4 and #5:
When you outsource to a professional printing and mailing service, you’re getting access to a team of experienced, highly qualified employees who can assist you with every aspect of your project. They are experts in the field of paper stocks, bindery materials, inks, and coatings, as well as all the machinery that goes into producing these pieces.
They also have the expertise to top spot any glaring errors that may have been overlooked by your internal staff. This can save you a lot of time and money on costly re-dos down the road.
Lastly, they will also help you get the most out of your printing budget by offering competitive pricing that can save you even more money. This is an especially important factor if you are on a tight budget.
There are many advantages to using a professional printing and mailing service, so be sure to do your research to find the right one for your needs. In the end, you’ll be glad that you did!
