For the entrepreneur, success is a journey through an ever-changing landscape that merges the concepts of the road less traveled and steering the ship in the right direction. In either case, you need a compass and some knowledge of the sun, stars, and moon in order to navigate your way through uncharted territory. Business ownership can be fraught with twists and turns along the way. You never finish off where you expect when you start and end your journey.
There is a strong intimation which is a through thread to these regarding outsourcing non-core competencies as a means of focusing on expertise while hiring out the rest. When you hire out services with other like-minded businesses, such as printing and mailing specialists like Towne Mailer, you add the power of a partner to your business venture. And everyone knows, whether by land or sea, it’s better to travel by night with a trusted companion.
Support Your Success in Small Business
There are some tricks of the trade when it comes to being successful as an entrepreneur. Though there have been books, articles, and entire files of study that offer advice for aspiring business owners, some recurring themes flow in and out of the numbered and bulleted lists of traits or advice to the budding entrepreneur. From the mission statement to navigation to communication, here are a few tips to keep in mind.
Let Your Mission Be Your Guide
Your mission statement should be your north star to guide you on your journey. Though your trip may get sidetracked and taken down other parallel roads or on wild goose chases, you can always find your way home by using your mission as your guide. Your mission statement can include your vision, be it grand in scope or single-point focused on one thing.
Your mission may evolve over time, expand, or change course altogether in some cases, but a mission will usually keep you going in the right direction. Guiding you towards success, when you stay focused on what it is that made you start on the road to begin with, your mission as your north star will shine you home.
Master Your Craft
It’s important to know what you are doing when it comes to doing business. No matter what your product or service may be, there are a million other people in the world that can do what you do. You must truly excel in your field of product or service in order to stand out from the competition. So the most important thing bedsides knowing your mission is to know your craft well and be at least good at it if not the best.
You can’t expect to get anywhere in small business if you put forth 50% effort. Entrepreneurship has always been the place for innovators, investigators. It is for the curious and the fearless. Once you know what you want, you have to accumulate the skills to do the work to get there. It’s the learning curve, the time spent honing and mastering your craft that will set you apart from your contemporaries.
Tenacity Makes The Difference
When you ask business owners about what makes them so successful, you tend to hear things like “When the going gets tough, the tough get going” or “never surrender” or “be ready to go the long haul” which are all forms of describing tenacity, perseverance, resilience, or courage. In fact, more people seem to agree that you don’t always have to be the best at anything or be a master of your craft at all. You just have to be determined to get to your destination.
It is argued that tenacity is the most critical of all business skills when it comes to weathering the storms that come along the path. The lighting and thunder will make you afraid, but the spirit of courage to keep going will guide you, while your skills in business will support your mission and get you back on the road towards achieving your goal. If your mission is the vehicle, tenacity is the gas in the tank. Your fuel towards success is made from the bio-oil of your proverbial blood, sweat, and tears.
Roll With The Punches
No matter what kind of business you may have, it is important to be flexible. Your mission and plan are of paramount priority, but there will always be bumps in the road that will require you to be easy going. Along with being resilient in order to sustain long term challenges, being flexible will keep you on the joyful side rather than the doom and gloom side, so you will lift yourself up when you experience unforeseen calamity.
Sometimes your next move will be right in alinement with your mission and other times you will have to rebound by going in a completely different direction. A good business plan and mission statement should have some contingency plans for many scenarios. Still, having a good sense of humor and rolling with the punches can make even the worst of chaos easier to navigate.
Avoid Burning Out
When you are driving towards a goal, just like a journey, it’s important to rest. Even in the years past, traveling caravans would stop, unload the wagons, put the animals to bed, and light the campfires. There might be washing, cooking, and some sharing of campfire songs, but travelers on a grand journey have to learn how to recharge, stop and smell the roses, and avoid burning out during the long haul.
That means you must find and develop a self-care regime that works for you. It could be anything. Exercise, rest, hobbies, good food, lots of water, connection with family and friends, and refueling your purpose. There are a million ways to recharge ranging from time spent in out in nature to going to attend a spiritual or physical spa, like a meditation session or a massage. Know what kind of self-care will give you the battery reserves.
Make Use of Other Masters
Along the journey by land or sea, you’ll meet some incredible assets that will be people that can guide you, help you navigate, offer a skill like hunting or fishing to your team of travelers, or add to your skills, resilience, flexibility, or self-care. They bring something to the table that you couldn’t have done yourself while maintaining your vision and mission. These masters will be your partners in success.
During your time with these masters, you can focus on your own skills, hone your talent, and master your own craft. Instead of trying to be an expert in every aspect of business ownership, you should focus on your mission and outsource the rest of your operations. It helps you to save money, time, and the valuable resource of focus.
How Does It Work?
Think of Towne Mailer as a companion that supports your journey of business ownership. We offer a highly specialized printing and mailing service to you and your business. When you contact us, we will instruct you on how to upload a test document for us to test, process, and post on the web for your review.
Once you approve it, we will ensure that it will be printed and mailed to your client list within quickly. We can handle both large and small orders for your business. Whether you want to mail advertisements, invoices, statements, bills, or any other community or membership information to your customers, we can take that task off your to-do list, saving you time, money, and headache. From weekly newsletters to monthly financial statements, we handle printing and mailing for businesses all across the United States.
Who is Towne Mailer?
Towne Mailer is a small business that became a successful larger company. Started in Missoula, MT over 20 years ago with a handful of employees, we have expanded and grown from a small office to a huge 7,000 square foot state-of-the-art warehouse printing and mailing facility with over 20 employees. It started with our mission to provide 5-star printing services at a lower cost to relieve that burden from the shoulders of our community businesses so that they could focus on their core competencies.
We proudly partner with companies all across the country to provide some of the highest quality printing and mailing available on the market. We have successfully become one of the most outsourced services by offering top-notch printing and mailing services to small local businesses and huge corporate businesses alike. Being the leader in our field has not taken away our understanding of the map we made while we got here. It’s a continuing journey.
The wise choice is to outsource. Take our business along with you as your printing and mailing partner. We are happy to help you to focus on your mission and leave the professional and expert printing to us. Call us today for a no-obligation quote on your next printing and mailing project.