How to Measure Website Traffic From a Direct Mailer?
Using a direct mailer to drive website traffic is a smart idea, but it isn’t always easy to track. Fortunately, several tools can help you measure the performance of your campaign. You can measure the quality of your campaign by analyzing the data you collect and by drafting campaign reports that quantify your success. Using these tools will help you improve your future direct mail campaigns.
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The most important piece of the puzzle is the conversion rate. This is the number of people who take action after seeing a direct mail piece. While the numbers will vary depending on your product and market, an average response rate for a house list is around 9%. A high conversion rate indicates that your direct mail piece is working. Ideally, you want to track conversions for all channels, not just direct mail. You can do this by tying your phone number to your campaign URL. This can be done with an automated call-tracking solution like CallRail. This solution integrates with Google Analytics, Facebook, and other platforms to provide playback and tracking features.
The best way to measure the effectiveness of your direct mail campaign is to make sure you get the right type of traffic. The best traffic is direct traffic and should be coming from non-search, non-social websites. This can be done by adding a tracking code to each of your inbound links in each email. You will want to use a tracking code that contains UTM parameters. This will ensure that your data is properly categorized.
A QR code is a great way to measure the effectiveness of your direct mail piece. You can use a QR code to take people to a custom landing page on your website. You can also use this type of QR code to promote special offers that are only available to direct mail recipients. You will be able to track the number of people who have redeemed your offers and see how many times they redeemed them. This is particularly useful when you have limited-time offers.
The cost per acquisition is another way to measure the effectiveness of your marketing effort. The cost per acquisition is calculated by dividing the total amount you spent on your campaign by the number of conversions. This metric can be used to compare your marketing efforts to the competition. If you sell low-ticket items, you may not want to calculate this metric. This is especially true if you have a lot of competition for the same product.
If you aren’t a Google Analytics user, you can create your landing page to measure the effectiveness of your direct mail piece. This is a great way to measure the effectiveness and cost of your direct mail campaign. It also has the benefit of being able to A/B test different landing pages in your campaign to see which one works best.
The best way to measure the effectiveness and the cost of a direct mail campaign is to use a combination of metrics. This will allow you to see how your campaign is performing and what you should change to improve it.