How Much Direct Mail Costs?
You may be wondering how much it costs to create your direct marketing campaigns. Here are some examples of the cost of postcards and self-mailers. Letter-sized paper and folded self-mailers usually cost $10 each. Then there’s the marketing copywriting cost. You can get a good copy for less than $1 from a freelance copywriter or buy templates online. More detailed templates can cost up to $40. Typically, templates cost around $10 each.
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Cost of postcards
Choosing the format of your direct mail postcard is crucial. There are various sizes of postcards to choose from, including 4″ X 6″, 5.5″ X 8.5″, and 6″ X 11″. Larger postcards draw more attention, but they’re also more expensive. Direct mail postcards can be black-and-white, full color, or two-sided. If you’re printing postcards for direct mailing, you’ll want to determine the amount of information you want to convey.
Cost of self-mailers
A self-mailer is a great cost-effective direct mail option for several reasons. They’re versatile and user-friendly. However, new postal regulations have imposed new costs for self-mailers. These mailers no longer qualify for automation discounts or postage discounts if the final fold is placed on top of the letter. To save money, use design templates instead of creating a new self-mailer template.
Cost of letter-sized paper
There are different types of paper for direct mailings. Letter-sized is the most common one, measuring about 3-1/2″ x 5″, and the maximum size is 4-1/4″ x 6″. Postcards are typically printed on 7-pt paper stock and can be mailed for letter-size or first-class postcard rates. They are more expensive to produce because of the paper stock but have the lowest cost per response rate of all types of direct mail.
Cost of folded self-mailers
Folded self-mailers for direct mailing are more cost-effective than traditional letter packages. They are made of heavier stock, which is important for postal regulations. Folded self-mailers are less expensive to produce than letter packages because the printing press handles the folding process. These mailers are ideal for marketing campaigns, as they have a higher response rate. The cost of folded self-mailers varies, depending on the size of your mailing list and the type of product or service you’re marketing.
Cost of hiring a graphic designer
Depending on how much work is needed, a graphic designer may charge $20 to $150 per hour. It is helpful to know exactly how much you will have to spend before you hire them. Some designers charge by the hour, while others may have a flat rate for the entire project. Either way, you should be prepared to spend hundreds or even thousands of dollars. Here are some ways to save money on your direct mail project by hiring a graphic designer.
