How Do You Print A Map on Every Door Direct Mail?
Every Door Direct Mail (EDDM) is an affordable way to target your advertising to customers within specific geographical areas. EDDM online toolarrow_right_alt lets you map Zip Code(s)(TM) and carrier routes to find the best postal locations for your marketing materials, including postcards, menus, flyers, and coupons.
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Using Every Door Direct Mail to Reach Your Local Community
EDDM is an affordable way to reach customers in your neighborhood or city with short-run mail pieces. It’s ideal for business owners who want to advertise upcoming sales, new products, or events. EDDM is an effective way to keep your brand top-of-mind and establish your business as a pillar in the community.
What Are EDDM Postcard Sizes?
If you’re planning to use EDDM for your next marketing campaign, you may be wondering how large your postcards must be. Luckily, USPS has created a number of standard sizes that you can choose from.
You’ll also need to determine how many mailpieces you plan to mail, as well as the number of routes and postal codes you want to cover. This can help you determine your mailing budget.
How Does Every Door Direct Mail Work?
EDDM is a service offered by the United States Postal Service that allows you to target households within a specific geographic area. You can select carrier routes based on age, income, or household size, and your package can be delivered directly to the doorsteps of your potential customers.
There are two types of EDDM campaigns: EDDM Retail(r)arrow_right_alt and EDDM BMEUarrow_right_alt. EDDM Retail involves dropping off your mail at a Post Office location, while EDDM BMEU requires a bulk mail permit to send to multiple routes.
When you’re preparing your EDDM marketing pieces, you’ll need to print a form called PS Form 3587. This is the document you’ll use at the Post Office drop-off to provide your address and payment information. When you’re ready to drop off your mailpieces, you’ll also need to complete a delivery summary form, which lists the Post Office locations where your EDDM package will be delivered.
This can save you a lot of time at Post Office drop-off, as it’s easier to identify the correct location if you have this information in front of you.
How Much Do EDDM Postcards Cost?
The price of EDDM postcards varies based on the size, material, and quantity you choose. It can range from as little as 16 cents to more than $3 per piece.
Whether you’re a small business owner or a larger corporation, EDDM can help you reach more people and increase sales. In fact, studies have shown that direct mail can generate purchases five times as fast as email.
At API-Marketing, we are an EDDM printing and marketing solutions provider. We offer turn-key mailing services to make the process as easy and cost-effective as possible. Our experts are here to guide you through the entire EDDM print process, from mailpiece design to postage preparation.
