Why Direct Mail is Effective Today 

If you’re wondering why direct mail is still so effective today, consider these reasons. More people are at home. Maybe they’re working at home or just locked in at home on the weekends. Either way, your letterbox is not going anywhere. You’ll still get a good response rate with direct mail in 2021! And, it’s not as expensive as it used to be, either. You can send out between 30 and 10 postcards per recipient.

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Postcards get a high response rate 

Postcards are a low-cost way to mail regular direct mail campaigns. The front of a postcard includes the prospect’s name and address, while the back includes an offer. A postcard is also highly readable, with 52% of USPS study respondents reading the postcard to the end. Postcards can be printed larger than normal to catch the attention of prospects and are often cost-effective because they don’t need an envelope. 

Direct mail is gaining popularity because it has the highest response rate of any marketing medium. While the response rate of a letter is only 2.5%, that of postcards is 4.25%. As a result, postcards are still one of the most cost-effective marketing methods for attracting customers. Direct mail is a proven form of offline marketing that is becoming more popular than ever, and you can easily find a way to reach your target market through postcards. 

Postcards are more action-oriented than email 

When sending out direct mail, make sure that your call to action is as clear as possible. This can be done in several different ways, such as bold, colorful, and boxed-in. Regardless of the method you choose, you should ensure that the call to action is direct and includes only one clear place to go. For example, if you’re asking someone to subscribe to your newsletter, you should ask them to visit your website or request a free quote. 

Postcards don’t require an individual to open them. They have a 100% open rate, and 57% of recipients read them. Plus, the postcard itself can be customized, thanks to variable data printing. These can contain anything from special offers to educational information about your products or services. This kind of information can then be used to drive customers to your website or brick-and-mortar store. 

Postcards are more memorable than other communication channels 

Many marketers believe that direct mail is effective because consumers are more likely to remember postcards than emails or other communication channels. Using postcards to promote a new product, for example, increases the chances of a prospective customer remembering the brand. The average lifespan of an email is 17 seconds, while that of a postcard is 17 days. That is why postcards are so effective in marketing. 

Although millennials don’t like receiving a lot of mail, older generations are far more likely to look forward to receiving it. 36% of Americans under thirty still prefer receiving physical mail over email. Direct mail is also more memorable and engaging than other communication channels. In the US, on average, a household receives two pieces of direct mail per day. More importantly, 77% of consumers look forward to receiving mail from brands. 

Postcards cost between 30 and $10 per recipient 

The average postcard costs between thirty and ten cents per recipient. Postcards have the highest response rate of any marketing medium, with 52% of recipients reading the content. Postal Marketplace offers four-by-six postcards, 8-by-six notecards, and 15-by-seven brochures. Postcards are typically printed on 130-pound paper, while larger notecards are printed on 100-pound paper. 

Depending on the size of your postcard, the cost per recipient is between 30 and 10 cents. Postcards are inexpensive and versatile. Self-mailers don’t require envelopes, making them easy to mail. Postcards are also inexpensive and lightweight. Postcards can be printed in full color or black and white. Postcards are also easy to design, print, and mail.