Where Buy Fixed Cost Per Direct Mailer Lead?
Buying a fixed cost per direct mailer lead can be the best way to get a predictable flow of leads. You’ll know how much you’re paying upfront, and you can plan and budget accordingly. You can also get a steady stream of leads at a fraction of the cost of other methods.
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The cost of producing a direct mail piece is not as straightforward as one might think. Several factors determine the cost, including printing, postage, and call tracking services. The cost of a piece can range from just under one cent to ten dollars per person, depending on your business size and marketing budget.
One of the most important decisions you’ll make is choosing the right mail house to partner with. Some companies specialize in in-house direct mail, while others opt for the top-notch. RGI has extensive relationships with mail houses across the country. They also have a team of analysts that monitor incoming lead flow, inventory levels, and other key performance indicators. The result is a highly targeted direct mail program.
The most expensive component of a direct mail campaign is postage. While the USPS can offer postage discounts for bulk mailing, you’ll still have to cover the cost of delivering your piece. However, it’s a good idea to get a feel for your mailing list’s demographics, including age, income, and lifestyle. You may also want to consider a pre-sort discount.
Several vendors offer cost-effective quotes based on the cost per thousand (CPM) of a mailing list. The cost per lead can vary by region, and it’s worth comparing what the competition is charging.
There are many ways to get a lead, including mail and phone, but the best way to get your money’s worth is to work with a mail house that draws fresh lists. It’s also a good idea to use social selling to enhance your ROI. This can be as simple as developing a social media presence or implementing other strategies such as webinars, seminars, and conferences.
Aside from the cost of a direct mail piece, you’ll want to consider the design and copy. Your mailer might be a white paper, or you could have your copywriter do the work in-house. If you’re not interested in hiring a copywriter, you can always design the artwork yourself. You could even make your lead magnets.
The cost of a fixed cost per direct mailer lead is a bit more complicated than just counting pennies, but it can be a worthwhile investment. A company like RGI, which has been in the direct mail business for over 30 years, can help you get the most out of your campaign. They’ll be able to make the most of the newest technologies, and can help you reach the people who matter most. They’ll also be able to show you which strategies and tools are the most effective. Hopefully, you’ll be able to choose the best solution to fit your needs, and a fixed cost per direct mailer lead program will be the right decision for your business.
