What Type of Prospecting is Direct Mails? 

You may have heard of catalog marketing or direct mail marketing, but do you know exactly what they are? These three types of marketing strategies are all based on the same basic principle – cost-effectiveness. But how do they work? Let’s take a look. Personalized direct mail, catalog marketing, and mailed prospecting materials have one thing in common – they can all ignite customer interest and drive repeat purchases.

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Direct mail marketing 

Prospecting with direct mail has many benefits for your business. Your customers will be reminded of your brand by receiving a piece of mail that contains valuable information. This can ignite their interest and encourage them to purchase more. Whether you are a local business or a national brand, direct mail marketing is a great way to connect with your customers. Listed below are some of the benefits of direct mail marketing. 

Catalog marketing 

While email and the web are both effective marketing channels, catalogs are more effective than both. Seventy-one percent of consumers act on direct mail right away, compared to just forty-five percent for email. Because they are more personal, catalogs can be an integral part of a brand campaign that flows into a connected consumer experience. That means that you have a higher likelihood of converting your customers. But you need great content to succeed at catalog marketing. Here’s how. 

Personalized direct mail 

While there are several advantages to using personalized direct mail as a form of prospecting, it is a common misconception that it is a waste of money. This method of marketing is highly effective and is often overlooked by companies that do not fully understand its potential. However, when properly done, it can lead to increased customer acquisition and retention. Below are three reasons to use this type of marketing to your advantage. 


Unlike email, direct mail is more effective in capturing the attention of potential customers. A study conducted by Epsilon found that more than half of consumers prefer mail over email when receiving unsolicited information from an unknown company. In addition, they find mail offers more trustworthy than those found in emails. Mail lists are easier to obtain and more reliable than email lists, which have a delivery rate of just 50%. 

Return on investment 

ROI is a measurement of how well a marketing campaign is performing, usually expressed as a percentage of the sales or donations generated. A postcard campaign, for example, might cost $500 to send, but only receive a single response rate of 0.5%. That means that two people on the mailing list would buy $2000 worth of goods. This return on investment would be $1500. If you want to know the ROI of your direct mail prospecting efforts, you need to know how much money you’re willing to spend on your campaign.