Choosing the Right Size For Your Direct Mailer
Choosing the right size is a crucial part of any direct mail campaign. Using the correct size will help you create a strong visual impression on recipients and save you hundreds in postage. There are many sizes available to choose from, but certain sizes are better suited for certain purposes. Choosing the right one is easy if you follow a few basic rules.
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The first rule of thumb to keep in mind when choosing a size is to choose one that suits your budget. The larger the piece, the more expensive it will be. You should also choose a size that will allow you to include the most important features of your direct mail, such as your logo, address, and offer.
A size that is a bit larger than your average postcard will also allow you to include more design elements. These include images, logos, and marketing copy. These elements can leave an impression on recipients that is hard to forget.
The USPS does not have an official postcard size, but there are a few guidelines to follow. For example, you can only use a QR code that meets the USPS design requirements. However, it’s worth noting that it must be placed in a way that gets the most attention.
The USPS also has rules for addressing and spacing. You should be careful not to make your mailing too long. You can also avoid spammy subject lines, which can trigger spam filters. The size of your headline is also important. It should be at least one pixel taller than the width of the letter. Generally speaking, you should use the best typeface for your direct mail piece.
The best way to determine the right size is to run a test campaign with multiple sizes. Then, see what size produces the best response rates. Depending on your marketing strategy, you may want to opt for different size options for your direct mail piece. You can split your mailing list into three parts, each with a different size.
The best way to decide on the right size is to identify the right marketing message. This will enable you to select the right direct mail piece to communicate your creativity. The right size will also allow you to customize your direct mail piece to increase the message’s effectiveness.
The best size for your direct mail piece is the one that suits your budget and marketing strategy. The most important rule of thumb is to make sure that you include the features that will make your piece stand out from the competition. This includes the use of the right typeface and images. The right size will also help you get the best postage rate for your mailing. If your mailing list has more than 15,000 addresses, you may need to split it into three parts.
The best direct mail piece is the one that tells a story and is the right size to deliver it. This should also be the most cost-effective way to deliver your message.