What is the Average Rate of Direct Mail Response? 

The answer varies depending on the industry. For example, shoe retailers can’t tell you their response rate, but clothing retailers may. Similarly, regional credit unions can’t tell you their response rate either, but they may be able to tell you how they did. Talking to industry insiders can give you insight into the response rates for different direct mail campaigns. The average response rate for direct mail is 29%.

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According to the Association of National Advertisers, 9% is the average response rate of direct mail. This is higher than that of email, which has an average response rate of 1%. The response rate of physical mail is high because physical mailboxes are often less cluttered than digital inboxes. And if you’re wondering how direct mail can increase your bottom line, consider this: a single direct mailer is the first step in developing a profitable customer relationship. 

Direct mail is an effective form of marketing, and it boasts better response rates and more creative opportunities than email. It should be a significant part of your overall marketing strategy. Response rates of direct mail have remained consistent over the years, and they have climbed to new highs. According to the Data & Marketing Association, the average response rate for direct mail is 9% for house lists and 5% for prospect lists. 


Direct mail is an effective way to reach potential customers and boost your business’s brand recognition. The average response rate is four percent, but your response rate can be higher if you’re able to attract the attention of the right audience. The average response rate of direct mail is much higher than that of email. While nearly half of consumers do not read their email, 42 percent open direct mail. Mailers that are received in oversized envelopes often receive a response rate of five percent. 

The response rate is higher with direct mail because it’s more shareable and is likely to be seen by the entire household. The average direct mail campaign lasts for approximately 17 days, which means it has a longer shelf life and more lasting impressions. Direct mail is a preferred method by 73 percent of American consumers. 


According to studies, more than half of people like receiving direct mail, and more than half respond to it. However, it is unclear what percentage of business holders respond to direct mail. It is estimated that 4 percent of B2B recipients respond to direct mail, while an average response rate of 9% is recorded for house lists and 4.9% for prospect lists. This is a much higher response rate than that of email or other media, but still far below the 1% mark. 

Despite the relatively low response rates, direct mail can still be highly effective. Studies have shown that 62% of direct mail recipients purchase within three months. Moreover, 39% of consumers try a new business after receiving direct mail.