What is Standard Direct Mail Size?
When it comes to creating direct mail pieces, you may be wondering what the standard direct mail size is. Generally, these pieces are 5.5″ x 10.5″ or 8.5″ x 11″. However, if you want to be as creative as possible, you should consider the 7.5″ x 11.5″ option. Both options are a perfect fit for most direct mail campaigns. This article will provide you with information on the different sizes of direct mail pieces, and what they mean for your business.
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8.5″ x 11″
Choosing the right size for direct mail depends on the type of offer you’re promoting and the CTA you’re trying to drive. The standard letter is 8.5″ wide and 11″ long, which is perfect for newsletters, notices, and long-form sales letters. It can also be double-sided if you want to. An extra-large letter, three inches long, is best for large offers and detachable forms. Large nonprofits and political campaigns can use a tabloid-style letter. The size 11″ x 17″ is ideal for political campaigns.
Mailing oversized postcards is an option, but you should be aware of the postage charges and design requirements. The USPS has its guidelines for letter-sized postcards, so it’s a good idea to follow them. Otherwise, oversized postcards are considered letters and may cost more. USPS has set a standard direct mail size of 8.5″ x 11″, but there are other sizes available as well.
If your postcards and catalogs are too large to fit through the door, you can choose to use a smaller, square-shaped postcard. This style of postcard is perfect for businesses and organizations that send multiple offers to one address. Every Door Direct Mail has years of experience and knows exactly how to design print and mail flyers. It is a great option for businesses and organizations that want to reach more potential customers.
5.5″ x 10.5″
The United States Postal Service (USPS) has specific postal regulations when it comes to postcards. This is because postcards must have specific dimensions and shapes to be mailed. They are rectangular and are subject to special postage rates. Moreover, postcards are always delivered, first class. Below are the dimensions that you need to know when sending postcards to USPS. For a better understanding of postcard sizes, see Postalytics Build Direct Mail Postcards Offline.
Regardless of the purpose of your direct mail, selecting the right size is essential. There are many things to consider, from budget to marketing goals. For example, some sizes will deliver faster, while others will increase response rates. Aside from size, you should also choose a size that accentuates your creativity and conveys your message. A proper direct mail piece size can maximize your message, exposure, and delivery.
Postcards are a great option for direct mail campaigns. Postcards are more attractive than other types of mail and are great for creating a personal connection with customers. They are also more effective than poorly designed postcards since postcards have much more space to convey your message. To choose the best postcard size, consider how your target market reads postcards. Consider the following criteria:
