How to Improve Your Towne Mailer Direct Mail Campaign? 

If you need help creating your direct mail campaign, you can turn to Town emailer for help. This direct mail company is an expert in the production and mailing of printed mail pieces. They take care of the printing, mailing, and storage of all of your mailing materials. Plus, they purchase paper and envelopes in bulk, which saves you money. You can pass these savings on to your clients. This is an excellent way to reach your target audience and keep your brand name in front of them.

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Personalized direct mail appeals to the recipient’s interests and preferences 

The response rate for a direct mail piece is nine times greater than that of an email, and it generates more return on investment. For example, a direct mail piece that generates $167 in sales can produce $2,095 in profit. Of course, results will vary depending on the content and the quality of the mailing list. Here are some tips for improving your direct mail campaign. 

Personalization of direct mail is easy to accomplish. Once a targeted list is established, details can be added to the mailing to add individual names and preferences. Adding a name and address to your direct mail pieces has been shown to increase response rates by as much as 135%. Furthermore, people view direct mail as more personalized than online interactions. Seventy percent of consumers say direct mail is more personal than digital interactions. 

It is cost effective 

Many business owners think that direct mail is expensive, but this is simply not true. Towne Mailer provides a range of direct mail services, including printing, mailing, and storage. Its innovative processes save money by purchasing paper and envelopes in bulk, passing on the savings to clients. These services make direct mail more effective, while also increasing your return on investment. Here are some of the benefits of working with Towne Mailer. 

The cost of direct mail campaigns depends on the number of pieces you send, where you send them, and how many people you want to reach. For example, first-class mailers can cost as much as $30 per thousand pieces, while standard postcards are less than a quarter of that. You can also design your pieces. Microsoft Word allows you to do this for free, but if you’d like a professional-looking design, you’ll need to purchase a template or hire a graphic designer to do so. 

It has a longer lifespan than emails 

When comparing email vs. direct mail, the former wins hands down. An email has a much shorter shelf-life (only about four days), while direct mail has a significantly longer lifespan (17 days). While the benefits of email marketing are obvious, direct mail is often overlooked, even by marketers. Its effectiveness, however, lies in the environment it occupies. In an email, people are constantly busy, and they rarely have time to read the entire text. Postal mail, in contrast, is a much more relaxed environment, and your letter will be read. 

It is easy to send 

If you’re interested in creating a customized campaign, direct mail can be an effective way to reach your target audience. There are several different kinds of mailers available, and each of these can be customized to your company’s needs. Postcards and cards are both convenient and friendly and can be printed and delivered at a reasonable cost. You can also create a custom design for your postcards.