What Is Print and Mail Outsourcing?
Outsourcing your print and mail services is a great way to improve the quality of your service and cut specific expenses. Before choosing the right outsourcing provider, make sure you understand your current service structure and your needs. Once you have these details, you will be able to choose the right solution. We’ll discuss costs, processes, time commitment, and SOC2 certification, as well as the benefits and drawbacks of outsourcing print and mail.
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Costs
Companies that produce large volumes of print communications may consider outsourcing their printing and mailing needs. In some highly-regulated industries, outsourcing becomes essential or even necessary. For example, banks, healthcare institutions, auto finance companies, and utility services all use mail and print as the primary touch point with their customers. Outsourcing these services can be a cost-effective and timely solution to their problems. In addition, the PCI Group’s 24/7 operations mean less downtime and reduced energy costs.
Processes
Outsourcing print and mailing processes vary greatly from service provider to service provider. Some steps are common to both operational and promotional print workflows. In both cases, the process starts with the acquisition of client documents and ends with logistics. In-house marketing departments must manage their campaigns like operational departments, but it is better to leave the execution to professionals with the expertise needed to maximize incremental investment and increase corporate brand value. In-house staff often do not have the time to manage the production of printed material.
Time commitment
If you’re a business owner looking to streamline your print and mail processes, you may be wondering how to go about it. The fact is that there are many benefits to outsourcing. For example, a print and mail provider will have access to the most up-to-date equipment and technology. Plus, they’ll have full control over your customer communications and the best postage rates available. Lastly, you’ll have access to workflow visibility and mail piece tracking – all of which will help you maximize your customer engagement.
SOC2 certification
If you’re planning to outsource your print and mail marketing, you should consider SOC2 certification. This certification puts you on the top of the customer’s list, and it demonstrates your commitment to cybersecurity. However, the best day to pursue SOC2 certification is when you start your company. Unfortunately, many companies pursue SOC 2 only after a vendor or customer asks for it. This reactionary approach can have disastrous results. While it might be beneficial, you may end up with a nightmare story. It’s also stressful if the SOC 2 examination is tied to a strategic partnership or big deal.
Labor-intensive nature
Outsourcing your print and mail services to an external organization can help you avoid the labor-intensive nature of this industry. Because labor-intensive industries tend to be labor-intensive, they have limited economies of scale and are highly vulnerable to wage forces. Outsourcing your print and mail projects can be an effective way to get high-quality results without the added expense. You can get your mail on time without the need for additional labor.
