What Is Electronic Direct Mail? 

There are several benefits to sending an electronic direct mail campaign. These include cost-effectiveness and environmental friendliness. You also have the option of using a list broker to target your mailing to specific demographics. This type of marketing campaign is becoming increasingly popular due to its ability to deliver a personalized message to your target market.

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Personalized marketing message 

Personalizing your communications is a great way to increase response rates. Research shows that consumers pay more attention to personalized messages. If a customer receives your message using their name, they are more likely to take notice and buy something from you. Personalization is an effective way to build brand awareness and customer loyalty. 

You can personalize email content in many ways. Personalization options include the subject line and body of the message. Personalization is so effective that 75% of marketers report an increase in customer engagement. Moreover, personalization results in an average 20% increase in sales. 

Cost-effectiveness 

Direct mail and telemarketing have become increasingly expensive over the years. The postage costs have soared, and the federal Do-Not-Call List has effectively crippled the telemarketing industry. However, direct mail still offers an effective way to market new products or services. Fortunately, there are several ways to make it more cost-effective for your business. 

Using automated mailing solutions can reduce printing and copywriting costs. Additionally, mailing lists can be purchased or rented based on marketing goals. The advantages of using an automated solution include tracking, dashboard controls, and inbuilt templates. 

Environmental friendliness 

As the need for eco-friendly mail increases, the print industry has been making strides to make its products more environmentally friendly. Despite these improvements, many consumers still vaguely associate direct mail pieces with deforestation, and this can affect brand attitudes and sales. Luckily, there are several ways to combat this misconception and increase your company’s environmental friendliness. 

One way is to use recycled paper and vegetable-based inks to print your direct mail pieces. Both of these methods will reduce your carbon footprint and help save the environment. 

List broker 

One of the main differences between a list broker and a direct mail house is that a list broker is usually more accurate than a direct mail house. Mailing houses have a set schedule that can be disastrous for new products or services that need to be advertised immediately. In addition, a list broker typically bills its customers and will not send mail without payment. Therefore, small businesses should plan their mailings accordingly. 

Lists provided by list brokers are highly targeted and can help expand your business’s reach to a larger audience. While most list brokers focus on consumer lists, some also specialize in business lists. Knowing your target audience is crucial for getting your messages to stand out and get results. 

Test mail before rolling out a direct mail campaign 

To create the most effective direct mail campaign, it’s important to test the mail you send to customers. You can do this by sending out various mail pieces with different designs, graphics, offers, and messages. You can also test different offers on different 5 percent of your list. Then, compare the results. 

Direct mail testing can take a lot of time, but it’s well worth it. By testing different mail pieces, you can increase response and conversion rates. This process can also help you understand the hero image of your campaign.