What Is a Standard Size Direct Mailer?
Whether you are sending out a postcard or an envelope, there are certain specifications you should be aware of. A standard-size direct mailer will increase your chances of reaching your target audience. But, how do you determine which size is right for you? The size of your mailing will depend on your goals, message, and overall marketing strategy. If you’re looking for a low-cost way to reach customers, postcards can be an effective option.
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Standard-size postcards are typically 6″ x 9″. If you’re looking for a more creative approach, you can use a vertical format. However, you should ensure that you have a large enough space to include mailing indicia and a stamp. You may also want to include a link to your website. This will help you determine whether your marketing campaign is successful or not.
If you’re using a horizontal design, make sure the address area is at least 1 1/2″ high. This will allow you to fold the postcard and still have enough space to include your address. You can also fold the postcard at the bottom or top. It will cost more to use a folding postcard than to use a flat one, but it will also give you more room to include your message.
The US Postal Service has specifications for certain direct mail sizes. These specifications are clearly labeled, so you can easily follow them. However, you may have to test them out to determine which format will work for you. This will allow you to take advantage of new opportunities and make sure your piece is going to reach its target audience.
If you’re using a flat direct mail piece, be sure that the address is on the same side as the postage. Also, the address area must be at least 2 1/8 inches wide. You can also include an Intelligent Mail barcode in your address block if you have at least three-and-a-half inches of horizontal space. If you’re using a booklet-style direct mail piece, you should seal all edges. You can also include gift slips or article reprints in your direct mail package.
The USPS also has specific requirements for machinable pieces, such as postcards. These pieces must be at least 6″ x 9″ to qualify for special direct mail postage rates. You should also use book-grade paper when mailing your postcards. This is the best type of paper to use for direct mail. It’s also best to use wafer seals or elongated glue lines to seal your mailings. Using cellophane tape is not recommended because it can cause the envelope to tear.
The USPS has also set limits on the amount of space you can use in an envelope. Your mailing rate will depend on the size of the envelope. It’s recommended that you use no more than 3 1/2 ounces of paper per mailing. The USPS recommends a minimum of 75# paper for postcards. This is especially true if you’re sending out a large number of mailings.
