What Is a Mailing List Service and Why Should You Use One? 

If you’re thinking about starting a direct marketing campaign, you may be wondering what a mailing list service is and why you should use one. A mailing list is simply a database of names and addresses of recipients. You can use this list to send information to as many people as you want, whether that be through email, print media, or even the mail. Here’s a look at the benefits of using a mailing list service.


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In-store sign-up sheets 

One of the easiest ways to grow your email list is to put up sign-up sheets in your store. These signs can be as simple as a QR code or a text message number. If people are browsing through your store, they’re more likely to sign up for your newsletter than to remember to fill out a form later. This method is also hands-off and easy to implement. You can even use a fishbowl full of business cards to capture emails. 

Another effective way to grow your email list is to put a signup link on your receipts. If you’re in a physical store, consider placing a QR code on the back of your receipts. These can be scanned by any mobile device. Paper sign-up sheets can also be placed at the register on the customer’s side. When putting up a paper sign-up sheet, be sure to fill out the first few lines. 

Double opt-in process 

Having a double opt-in process is important for a mailing list service, as it will help you build a quality list and reduce spam. However, it does make the sign-up process more time-consuming, and there is always the chance that some subscribers will not confirm their subscription, costing you money. To get more subscribers and boost your email deliverability, you must follow these steps. 

Using a double opt-in process will help you reduce your spam – you will only send emails to interested contacts. It also reduces bounces and other forms of email spam because subscribers who sign up by mistake might mark your emails as spam. Additionally, most major mailbox providers will look into email engagement before putting your emails in their inboxes. This will ensure that your emails are delivered to your readers. Here are some ways that you can make the process longer. 

Data modeling 

To create a highly targeted mailing list for your business, it’s crucial to utilize data modeling. This process helps you identify similar characteristics among your existing customer files, which will help you create more targeted marketing messages and mailing campaigns. This can be particularly useful for mailing lists that deliver mail to entire households nationwide. In addition to helping you eliminate clutter and lower costs, data modeling can also help you identify new areas for growth. Listed below are some of the benefits of using data modeling for mailing list services. 

The volume of data continues to increase at an exponential rate. With digitalization touching almost every aspect of our lives, our data becomes increasingly large. From emails and texts to 4K videos, we are constantly exposed to more data. Even our most basic devices are gathering data. Without proper data modeling and data management, we can’t fully take advantage of our data. This means that we need to take the time to model data to find the right patterns and relationships between the different types of data we collect. 

Cost of a mailing list 

How much does it cost to use a mailing list service? There are a few factors to consider, including how many subscribers you’d like to reach. Some mailing list providers charge per address, while others charge a flat rate per thousand subscribers. Many will allow you to use their mailing lists unlimited times, but this is not always the case. If you’re using their services regularly, you may be better off paying a monthly fee for a smaller list. 

The cost of a mailing list service depends on its quality. Whether you’re using First-Class Mail or commercial Standard Mail is essential for your campaign’s success. Even if the listing service charges a higher price, you should still expect a high ROI. First-class mail, for instance, has a 95 percent deliverability rate. If your list is targeted at movers, the cost will be even higher, since most will not make use of these services.