What Is a Direct Mail Letter?
If you’re new to the world of direct mail, you might wonder, what is a direct mail letter. It’s a letter in which you promote a product or service to prospective customers. These letters are a great way to create awareness about your product or service. However, there are a few things you need to know about direct mail marketing before you begin writing and sending them. Below, we’ll cover a few important tips that will help you create a memorable letter.
(Looking for a direct mail service that you can trust? Choose Towne Mailer!)
Lessons learned from Land Rover’s tiny car campaign
If there is one lesson that Land Rover can learn from its recent advertising campaigns, it is that consumers are more apt to buy a small vehicle rather than an SUV. Most SUVs are registered to urban addresses, and Land Rover’s tiny car campaign reflects this. It features the Defender against a forest background. In the advert, the car is pictured in an area of natural beauty or special scientific interest.
Designing a benefit-oriented headline for a direct mail piece
For this sales letter, we’ve used a benefit-oriented headline. The headline says, “We can help you save time and money by giving you access to 300 business magazines,” and includes a subhead saying, “You can get great ideas from these publications.” The sales letter addresses the needs of its audience and uses priming and trust badges to build credibility. This way, the reader doesn’t feel pressured to purchase the product.
Including testimonials in a direct mail letter
Adding testimonials to a direct mail letter is a great way to boost customer satisfaction and demonstrate trustworthiness. In fact, 88% of consumers say that testimonials have a strong influence on their purchase decisions. In fact, 88% of consumers have already asked for testimonials before making a purchase. This means that it’s important to include real and authentic testimonials on your direct mail letter if you want to increase sales.
Identifying your target market before sending direct mail
When it comes to direct mail marketing, identifying your target market before sending it is essential. Identifying your target market will help you make the best decisions when it comes to your marketing budget. Knowing who your ideal member is will make the process of creating your campaign easier, because you’ll be able to design your campaign around the characteristics of this ideal member. Here are some tips to help you identify your target market.
Creating an effective direct mail campaign
There are some basic rules of creating an effective direct mail campaign with a direct mailing letter. First, a clean list is essential. A large list of the wrong addresses is a waste of money. Incorrect names and addresses can even cost you more money than you bargained for. A smaller targeted list is also cheaper per mailing, which is helpful in estimating ROI. Next, consider the size of the mailing list. Having a small mailing list will allow you to send fewer pieces to a higher targeted audience.
