What Direct Mail Letters Works Best?
If you’re planning to send a direct mail letter, there are a few factors that you should consider to ensure your piece is read and understood by your audience. These include a handwritten note, a simple design, and a call to action. Following these guidelines will make your direct mail letter a hit.
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Handwritten note
A handwritten note in a direct mail letter can be more effective than a generic letter because it adds an extra personal touch to your message. It can also be a great way to supplement your marketing strategy because it increases the familiarity factor, which makes customers more likely to respond positively. The content of the handwritten letter should be relevant to the customer’s needs. In addition, it should be signed by a representative of your company. You can also use a service that creates handwritten mail letters but make sure to include their contact information.
A handwritten note is more likely to be opened and read by recipients. Studies show that handwritten notes are opened at a 99% rate. They also stand out more. These letters can add a more personal touch to your brand, which is very important for your business.
Clean and simple design
When designing a direct mail letter, the overall look should be clean and simple. The text should be easy to read and include only the information that the recipient needs. That includes the offer, CTA, contact information, and trackable features. Make sure that the headline is easy to understand and has the bold font.
Before submitting the direct mail letter to the printer, make sure that the creative meets USPS requirements. This ensures that it is processed efficiently and that postage costs are minimized. Be sure to ask a third party to proofread the creative. This way, you’ll be able to get unbiased and useful feedback about the design.
When designing a direct mail letter, you can use a variety of techniques. One way is to use a direct mail item to demonstrate its usage. For example, Verizon has created mailers that have cut holes in them so the recipient can see how the phone works. Another way to demonstrate this is through a gingerbread mailbox. The recipient is thrilled by the mailer, but he or she will be curious about the missing foot!
Call to action
The call to action (CTA) is an important element of a direct mail letter. It must be clear, easy to complete, and related to the intended action. Typically, the CTA is a button that the reader can click to subscribe to a mailing list, download a free ebook, enter their email address, or go to another piece of content. The more enticing and engaging the CTA is, the more likely it will be to motivate your audience to take action.
The CTA copy should speak directly to the reader’s interests. The design of the direct mail piece should naturally lead the reader to the CTA. White space and contrasting colors are effective ways to draw the eye to the CTA. Make the CTA large enough to command attention, but not too large that it overwhelms the piece. Personalizing a direct mail letter will help increase the appeal of the letter to prospects and will also help it cut through the clutter of other direct mail letters.
