What Is Standard Direct Mail Size? 

Choosing the right size for your direct mail is essential to the success of your campaign. There are a variety of factors to consider, including the content and design of your mailing. However, one of the most important factors is the actual size of the postcard you choose. Understanding the direct mail size requirements will help you save money and boost your marketing efforts. 

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To decide which size to use, you will need to know the USPS’s postage rates and specifications. You can also find the sizes offered by a specific printer. These are often less expensive than the larger sizes. 

The size of your postcard can have a big impact on your marketing efforts, as it enables you to better convey the message you want to send. While there are several standard sizes available, it’s important to test a few different ones to determine which format works best. This will allow you to maximize your ROI while keeping your budget in check. 

First, you should consider your target market. A broader demographic may be more interested in a letter-size mailing than a smaller package. This could be because it allows for more information to be included in the mail piece. On the other hand, if you’re targeting a high-end donor, they might notice a larger package. Regardless of your target, you’ll want to make sure your mailing is as effective as possible. 

When choosing a postcard, you’ll want to make sure it’s large enough to include all the details. Whether you’re sending a postcard for a greeting or an announcement, your postcard should be big enough to contain your sender’s address, the stamp, and the mailing indicia. If you’re using an envelope, you’ll want to ensure it’s large enough to fit in a 4″ x 2.25″ space. 

Alternatively, you can send your postcard as a letter. Letters are generally sized 9-1/2″ wide and are a good option for mailing to people who have a preference for letters. They can have finished corners up to 1/8 inch radius. Depending on the mailing service, these letters qualify for First Class rates, which will make them more affordable to send. 

If you’re not sure what size you should use, you can try testing out different sizes and postage classes. Ideally, you’ll want to find a mix of sizes that are sized to meet the needs of your audience. Alternatively, you can opt to create your design. 

Lastly, you’ll want to make sure your direct mail piece meets the USPS’s requirements. It’s also important to understand how to address it. Unless you’re using a special delivery service, you should use a “First Class” postcard. Postcards that exceed the USPS’s guidelines cannot qualify for the lower postage rates. Using a presort service is a good way to ensure you’re staying within USPS’s guidelines. 

With so many choices, it’s easy to get confused about what you should or should not send. It’s important to research the different types of direct mail sizes and how to address them before you begin your next campaign.