What Age Group is Targeted by Direct Mail?
Direct mail has long been a tried-and-true marketing tool for businesses looking to reach their target audience. The key is to be strategic in your campaign planning and execution, and it’s not enough to send out a mailing to everyone in your city — you need a strategy that targets specific demographics in order to get results.
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What Age Group is Targeted?
Direct mailing can be an effective way to reach new customers and re-engage old ones. It’s also a great strategy for maintaining brand awareness and increasing sales.
While Millennials are often credited for their response to direct mail, there is actually another demographic that responds well to this type of communication: Baby Boomers. The USPS found that older consumers trust direct mail more than email, and they are more likely to buy from a company that mails them.
What’s more, they value the personal nature of mail and enjoy receiving it — even when their mailboxes are full. This makes them an ideal target for your next direct mail campaign.
For this generation, you may want to consider promoting financial services and products that will help them manage their money better. For example, a banking campaign can include offers for free credit checks or advice from a financial advisor.
The best thing you can do to make your direct mail stand out is to make it personal. Use variable data printing to personalize your message and add a call-to-action that is directly tied to your business goals.
It’s also a good idea to target existing customers by using this approach, especially for lapsed customers. It’s been shown that up to 76% of people will engage with material from a brand they have purchased from in the past.
Whether you’re sending a newsletter or direct mail campaign, always include a call-to-action that is specifically tied to your business goals and objectives. This will encourage recipients to take action once they receive the mailer.
In addition to direct mail, many marketers are turning to behavioral segmentation as a way to improve their marketing campaigns and get more receptive customers. This is done by targeting recipients based on their purchase behavior, preferences, and other behavioral data.
This helps you determine who will be the most receptive to your marketing efforts and can increase your overall ROI. It’s also a smart way to build up a list of people that you can then market to in the future.
What’s the Average Response Rate?
According to the USPS, the average response rate for a direct mail piece depends on three main factors: the size of the audience, the quality of the copy and the effectiveness of the offer. This is why it’s a good idea to do some research before you start your direct mail campaign.
You can do this through a variety of strategies, including demographics and online research. You can also opt to use EDDM, or every door direct mail, which allows you to target your campaign to each home or address within a designated route.
