There are a few ways in which a business sets itself up for failure before it can succeed. One is by not having enough working capital to weather the storms. The second most common thing that can tank a business is when it spreads itself too thin. Particularly during start-up, business owners have to prioritize what services their business handles in-house to get things up and running.
It is tempting to try to take on more than any one person or business can handle in order to save time, money, and hassle. Yet, trying that strategy has exactly the opposite effect. In order to look deeply into how and why that happens, let’s start by focusing on your business.
Be A Specialist
Why did you start your business? Did you focus on that business trade or skill while in college? Was your business part of the family in which you were born? Did you fall into a business that you realized later in life was something you loved to do? Or do you have a skill and found a way to tap into a market that could utilize that skill? The next question to answer is this: Are you a printing and mailing specialist? If your answer to the last question is an emphatic “No”, then let’s look at the reasons why you shouldn’t try to be one.
Let’s assume you started your business because you loved what you do. Perhaps you inherited the trade or skill from your family business. Perhaps you trained in college to become a specialist so that you could eventually teach or open your own business. Perhaps you learned something later in life and decided it was something that you loved to do so you found the avenue to market it. In all of those scenarios, you did not choose to start your own business because you hated what you did. You also did not start your own business because you wanted to become an expert in all the fields that you might need to know to run your business effectively.
In today’s modern business environment, there is really no benefit to trying to become an expert in every aspect of running your business unless you just enjoy the challenge. But having the propensity to take on more than you can handle is one of the main ways that you can set yourself up for failure. It is advisable that instead of learning every aspect of all the services that you require, you spend your time and energy focusing on becoming an expert in your field, service, or product. Then, leave the rest to other experts. Outsourcing non-essential services with a third party specialist is your ticket to having the time and money to give to that focus.
Partner With Other Specialists
Invoice printing and mailing is a necessary part of almost every business enterprise that involves clients or vendors. Everything from retail stores to professional offices must engage in the preparation, printing, and mailing of invoices either weekly, monthly, quarterly or semi-annually. From small locally owned mom and pop stores to huge corporations, invoice printing and mailing must be done in order to keep the flow of income positively coming into the business to sustain it.
However, printing and mailing of those invoices is something that can easily be done by an outside specialist. When you look at your business operations, anything that is regularly done but is outside your core competencies should be jettisoned to allow for the time and space to be used for bolstering your mission statement. Getting back to your core competencies when distractions abound can be critical for success in your business.
When you partner with a third party invoice printing and mailing company such as Towne Mailer, you are able to tap into someone else’s core competency or mission. By choosing one of the leaders in invoice printing and mailing, you effectually add to your business while taking away the minutia that keeps you chained to drudgery rather than focusing on what got you into your business in the first place. When you become a specialist in your field and then partner with specialists for everything else, you literally give yourself the gift of time, money, space, and freedom to excel at what you do. It is arguably one of the key ways to improve every aspect of not only your business but your life as well.
Reduce Waste Of Time And Money
Imagine all of the things you would need to do to become an invoice printing and mailing specialist that would be able to compete with a specialist like Towne Mailer. First, there would be a significant output of capital for purchasing state-of-the-art equipment. A large portion of your rented or owned business space would need to be set aside to house all of the gear. There would be computers, printers, folding machines, ink, toner, envelopes, stamping machines, and more.
Next, you would need to hire the staff to be able to handle the monthly invoice preparation, tracking, printing, and mailing. Those employees would need to be trained on all of the platforms to be able to handle the expensive equipment with precision. There would be inevitable maintenance and replacing of that gear annually when things either break, falter, or get run down from use. During the times when invoices are being generated, your staff would need to be completely absorbed in the activities surrounding the mailings being sent.
From the square footage to the extra employees to the equipment, by the time you are done with accumulating gear and skills, you’ve spent a pretty penny. For the small cost of outsourcing your invoice printing and mailing, you save all of that time and money that would otherwise be wasted. Outsourcing your invoice printing and mailing services gives you the extra time, money, space, and energy to get back to what you love the most about your business.
Reinvigorate Your Mission
When you partner with Towne Mailer, you can refocus your energy into your business mission statement, products, and services. You can reinvigorate your business with all that energy that was previously wasted. You can focus on your services and employees. When you do that, your staff morale will improve along with your own mood and lifestyle. You will feel a relief when mundane tasks are no longer taking up a large percentage of your view.
Getting rid of non-essential services is the added boost your business needs to be able to focus on core competencies. What that means to you is that you no longer have to try to accomplish everything yourself. Why would you want to when there is a better way?
Towne Mailer knows first hand how important it is to be a specialist in your field and leave the rest to other specialists. That is why we are printing and mailing specialists and nothing else. Specializing gives us the freedom and time to become the best at what we do. Our clients benefit from that as much as we do. Get back to what you love about your business by partnering with Towne Mailer for all your invoice printing and mailing needs.