How to Write a Good Direct Mail Lead? 

If you’ve ever read financial services direct mail, you know how important it is to make an envelope look official. It’s been found that a person is more likely to open an envelope if it looks official. That’s why financial services companies are known for using direct mail as a way to generate leads.

(Searching in Google “print and mail outsourcing“? Contact us today!)

Creating a successful direct mail campaign 

The first step to creating a successful direct mail campaign is to determine your target audience. This will help you determine how to reach this demographic and how to best design your direct mail. The next step is to define your offer. The more specific your offer, the more likely you will have a positive response. 

Your offer should be the most important part of your creativity. It should be emphasized throughout the piece and contain a clear call to action. If you are offering a dollar of $100, you won’t get much of a response. You need to make the offer as attractive as possible to ensure a high response rate. Experiment to find the right balance between profit margin and response rate. 

Developing a list 

Direct mail leads are a crucial part of a successful marketing campaign. But before sending your mailers, you should first develop a list. The list should include pertinent columns, such as Name, Address, City, State, and Zip. This eliminates a lot of guesswork for the main house. You should also decide how frequently you will mail your list. Most successful clients mail their lists twice or four times. 

The mailing list is the most important part of your direct mail mix. Without an appropriate list, no matter how attractive an offer or how well-executed your creative design is the prospect will not respond. Consequently, it is vital to hire a list broker with experience in customer acquisition mail. These individuals will have access to hundreds of thousands of mailing lists. 

Creating a CTA 

The best CTAs are simple, and specific, and speak directly to the needs of the reader. The word “now” consistently grabs the attention of readers. Make the CTA as specific as possible, and the more specific it is, the more likely it will elicit a response. 

For example, if your audience is parents shopping for kids’ gear, you can make them download an exclusive guide to choosing the right kids’ bikes. By providing their email address, they can download the guide within seconds. 

Creating a personal offer 

One of the most important elements of a direct mailer is the call to action. This is important because it must clearly state what you want the customer to do after reading your message. This is why it is essential to take your time crafting a good call to action. In some cases, you may even want to hire a copywriter to help you. 

Tracking conversion rates 

If you are writing a direct mail campaign, tracking conversion rates is an essential part of evaluating its effectiveness. These numbers help learn about the behavior of leads and modify your campaign to increase conversion rates. The good news is that determining what to track is simple and requires little math. 

To determine the conversion rate for a direct mail campaign, you should first calculate the total number of leads. The conversion rate is the percentage of leads that convert into customers. For example, if you send out 100 mailers, and get ten customers from them, your conversion rate will be 0.15%.