How to Set Up Direct Mailer Correctly? 

Whether you are launching a new direct mail campaign or you are looking to change your existing one, it is important to set up your direct mailer correctly. By doing so, you can be sure that your message will reach your targeted audience, and you can also measure the success of your campaign. 

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Your call to action (CTA) is the most important part of your direct mailer. Your CTA should be clear and compelling, and it should be easy for your readers to understand. It should also be easy for them to take action. Some common CTAs are a visit to your website, a purchase, a phone call, or a coupon. A well-designed marketing piece can encourage potential customers to take action and turn them into customers. 

The design of your direct mail piece should include carefully chosen images. These images should be relevant to the subject matter of your direct mail piece. For example, if your direct mail piece is about a new product, you could include a photo of a woman using the product. This way, your prospect can easily relate to your brand and identify with your company. 

You should also make sure that the images are of a high enough quality. You should make sure that your images are 300 dots per inch, and you should avoid busy backgrounds. This way, the images will be clear and eye-catching, and your direct mail piece will be more likely to be read. 

Another important aspect of your direct mailer is the font. Different font weights can be used to create more visual interest. You can also use different font sizes to draw the reader’s eye. Depending on your company’s budget, you can either use a professional designer to create the design, or you can use Microsoft Word to create your direct mail piece for free. 

Using an A/B test can also help you to determine which direct mailer designs work best. You can send a small portion of your list and see how the response compares to the rest. The response you receive will help you determine how you should change your direct mail piece in the future. You can also include a code that can be used to track the results of your direct mail campaign. 

If you are running several direct mail campaigns, you may want to work with a direct mailing company that has an internal creative team. You should also make sure that the workflow of the company and the level of support they offer match your needs. 

Some small businesses want to create their mailer design, but others prefer to have it handled by a professional designer. You should also make sure that your direct mail piece is designed to comply with postal regulations. This will help you to save on postage costs, and it will help to improve delivery time. 

Using a call-tracking phone number is a popular way to track your response. This is affordable, and it takes only a few minutes to set up.