How to Send Direct Mail

If you’re not sure how to send direct mail, you’re not alone. Depending on your organization, there could be as many as 17 different people involved in the purchasing decision. They’ll all have their pain points, goals, and motivations. That means that you should tailor your direct mail to appeal to the different personas and roles of your target audience. To make your mail campaigns work as efficiently as possible, here are a few tips.

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List strategy

As you plan your direct mail marketing campaign, list size is an important consideration. Having an accurate list of potential customers will ensure your direct mail pieces are delivered to the right consumers. There are several ways to choose the best list size, including the mailing date and the method used to deliver the mailer. Below are some tips to help you determine the right size for your mailing list. Once you know the size of your mailing list, it is time to start planning your campaign.

Mailing list

While creating a mailing list for direct mail is not a simple task, it gets easier as time goes by. The more direct mail you send, the more feedback you will get, and the bigger your list become, the more potential customers you will have. After all, if you’re not targeting your mailings to the right people, you’re not going to get the response you’re looking for. As a result, it is important to keep in mind that mailing lists are based on information.


Direct mail campaigns often feature various marketing tools, but postcards have several advantages. These inexpensive marketing pieces can be designed and printed quickly. Plus, they don’t require an envelope, which makes them 100% open rate. In addition, postcards can be personalized to each recipient, which further adds to their effectiveness. To increase the chances of an opening, send postcards with a call to action on the back. Read on to discover how to send postcards with direct mail campaigns.


When it comes to generating leads and attracting customers, self-mailers offer a great cost-effective solution. These mailers have more potential for revenue generation than email since they are sent without an enclosure. However, it’s important to keep in mind that the self-mailer must fit within certain dimensions and heights. Typically, self-mailers are between 3.5 and 6 inches high and five to ten inches long.

Bulk mail

If you’re wondering how to send bulk direct mail, consider the benefits of this form of direct marketing. Consumers are aware of a brand and often take action based on repeated exposure. Direct mail is one of the most effective ways to target a large number of potential buyers. While not everyone will immediately purchase a product or service, repeated exposure can move potential customers down the buyer’s journey. On average, it takes seven exposures to a brand message before a consumer will make a purchase.