How to Put Together a Direct Mail Package That Gets Results?
When it comes to marketing, direct mail is still a powerful tool and a well-designed package can get you the response you need to drive sales or build brand awareness. If done correctly, it can help you achieve your goals in a cost-effective way and with minimal effort.
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Before you send out any mail, there are a few things that you need to do to make sure that your direct mail package is successful. These include:
A Good List is Key – This sounds obvious, but it’s easy to overlook when you’re busy running your business. Your list needs to be carefully curated to ensure that you’re targeting ideal customers and potential prospects. If your database is populated with outdated or incorrect information, your direct mail campaign will fail to deliver the results you expect.
Frequently Cleanse Your Data and Audit Your List – Keeping your database up-to-date is the best way to reduce the chances of your direct mail packages getting thrown into the trash bin. Cleaning up your data is an affordable investment that can save you time and money in the long run.
The Packaging of Your Direct Mail – You need to make sure that your package looks professional and is eye-catching. This will help your direct mail to stand out from the crowd and be more likely to get opened. It’s also important to design your mailing package to be easy to read and understand.
Make Your Call to Action Clear – You need to clearly state what you want your recipient to do once they receive your direct mail package. This includes whether they should email you, phone you or fill out a form online.
Personalize Your Offer – If you want to increase your response rate, then it’s important to customize your direct mail packages. This can be as simple as changing the color of your envelope to match the personality of the person who received it, or using a more targeted language that is specific to their interests.
Use a Sending Platform – A sending solution can save your team time and money by streamlining the process of sourcing, storing, and shipping your direct mail packages. With the right platform, your team can source branded items, store and track orders, and measure ROI with a few clicks.
Create a Plan – If you have a strategy in place, it’s easier to execute and scale your direct mail efforts. This can save your team a lot of time and energy, as well as enable you to attribute your results more accurately.
Set Benchmarks – A proper plan will allow you to determine how you’re progressing against your goals. This will also give you a better understanding of how your direct mail is working for your company.
It’s important to remember that while direct mail can be more expensive than digital campaigns, it is a powerful tool that can increase your company’s bottom line. When done correctly, direct mail can also provide a unique and personal experience for your prospects and customers that can increase their level of loyalty to your brand.