How to Plan Direct Mail by Zip Close? 

There are a few key points to consider before beginning a direct mail campaign. The first step is to segment your list. Once you have done this, you can determine the average response rate and the number of letters you should send out each week. Tracking the results of a direct mail campaign can be tricky, so you should conduct a test campaign first. This will help you to determine the frequency of your direct mail campaign and help you to optimize your budget.

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Cost of direct mail campaign 

Direct mail is a highly effective marketing tool. You can send postcards, large flyers, and brochures to every house in a specific zip code at an affordable cost. Each piece can be personalized and will cost around one-third of the price of a first-class stamp. You can use your own mailing list, or rent or purchase one. For this method, you can mail to about five hundred homes per day, or more. 

To create a mailing list, you must understand the demographics of the recipients. Depending on the mailing list you use, you can expect the cost to range from $0.03 to $0.30 per record. The quality of data used for the list also affects the cost. Many direct mail providers charge an extra fee for data cleansing. The cost will depend on the size of the mailing list, any additional data cleaning needed, and the quality of the data fields. 

Types of mailing lists 

Mailing lists are useful in reaching people in a specific geographic area. Many companies use these lists to market their products and services to the residents in a specific neighborhood. This is especially useful for businesses in the B2B field. They can help you design more relevant mail items. You can also use variable data printing to personalize your mail items and increase your conversion rates. However, not all mailing lists are created equal. There are a few different types, and understanding which one is best for your business is key to success. 

For example, if you are planning a direct mail campaign for a college, you can use a business direct mailing list. These lists are typically segmented by industry and role within a business. If you’re marketing to college executives, you might want to choose a college executive mailing list. 

Segmenting your audience 

Segmenting your audience with direct mail by ZIP code can help you create more targeted direct mail campaigns. This can help you target more qualified customers and offer them more relevant offers. The key to success with this method is to know the demographics of your audience. You can then tailor your message to appeal to that group. 

In addition, you can use ZIP codes to reach specific demographics in your audience. This is useful for businesses with niche products and services. For example, a takeout restaurant may choose to mail its offers only to homes within three miles of the restaurant. This method can make your offers more relevant and timely, which helps you build a relationship with your customers. 

Creating a memorable piece of mail 

To create a memorable piece of mail for direct mail, you need to make the message stand out and catch the eye. You should consider a creative direction, the use of simple color palettes, and design features that feel memorable. Full-color mailers will have a higher production cost, but you can compensate for that with bold colors, high-resolution images, and clean typography. If you choose a high-impact design, your mailer will stand out. You don’t want it to look too boring or like you didn’t put much effort into the design. 

Using the USPS’s every-door direct mail tool 

Every door direct mail (EDDM) is a great way for small businesses to reach potential customers without paying expensive postage rates. EDDM allows you to send promotional mail to households and businesses in your ZIP code and city. The USPS will deliver your mail directly to homes and businesses, and you can schedule when it arrives. 

The USPS Every-Door Direct Mail tool allows you to mail the same printed piece to every home or business within a certain neighborhood. Using the tool, you can map out the routes your campaign will travel and choose a set of filters for age, household size, and income.