How to Design a Direct Mail Postcard? 

If you want to create an effective direct-mail postcard, you need to know how to design it correctly. First, you need to familiarize yourself with the mailing regulations of the USPS. Most people will be using templates provided by their companies, so they will not have to worry about the USPS’s compliance guidelines. Next, you need to create a grid layout for your mailpiece. This technique comes from the traditional use of graph paper.

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Clear call-to-action 

Having a clear call-to-action on a direct mailing postcard is essential to driving results. Without it, a person may be tempted to discard the mailer instead of taking action. By ensuring that the call-to-action is clear, you can increase response rates and improve your business’s bottom line. Here are some direct mail postcard design tips to ensure a clear call to action. 

Grid layout 

A direct mail postcard with a well-designed layout can get a high response rate, and stand out from the competition. There are a few design tips that can help you maximize your direct mail postcard’s effectiveness, depending on your goals and budget. For instance, using an oversize postcard format can help you get a higher response rate since the larger size means it won’t get lost in the mail. It also leaves more room for impactful design and messaging. 

Full panel images 

Using lifestyle imagery is an excellent way to help your prospects understand the benefits of your product or service. Use high-resolution images that show great detail. Set the resolution of your image editor to 300 dpi for the best results. Using lower-resolution images will result in a piece that lacks a professional look. Aim for clear, crisp images, as they will appear much more appealing than a pixelated image. 

Color blocking 

The use of color blocking on a direct mail postcard is a powerful way to draw attention to the message. It is also a great way to draw attention to the promotional offer and call to action. This call to action should appear on both the front and back of the creative piece. Also, it is important to note that postcards can be read in either orientation. It is important to understand the color association of your target audience when using color blocking. 

Subhead 

The headline of your postcard is the most important part of your piece, as most people have only a few seconds to scan it. It should clearly explain what you are offering and why it is a good idea. Write it using everyday language so that it’s easy to read and understand. Don’t include too much text or include too many images – a simple, yet eye-catching, design can go a long way.