How to Advertise With Direct Mail? 

If you are wondering how to advertise with direct mail, you have come to the right place. Direct mail marketing is an inexpensive and highly effective way to reach new markets. The most effective type of direct mail is dimensional mail. It is a perfect way to reach a wide audience and is very easy to customize. Here are some ways to make your postcards more appealing to your target market. Read on to learn more. We all know that first impressions count, so make them count!

(Looking for printing and mailing services? Contact us today!)

Dimensional mail is the most effective 

When it comes to advertising with direct mail, dimensional mail is one of the most effective types of advertising. Unlike traditional flat mail, dimensional mail contains depth and can be memorable. A good Dimensional Mail strategy includes developing the program and audience, designing the mailer, printing materials, and overseeing production. When sending a Dimensional Mailer, it is important to include a suitable gift for the recipient. 

It’s cost-effective 

The cost-effectiveness of direct mail marketing can’t be argued with. Compared to other marketing channels, mail remains the most effective. Studies by the U.S. Postal Service show that more than half of all Americans open their mail, and a second half scan it. Because the majority of consumers read their mail, direct mail remains the most effective medium for marketing. And because mail can be placed on a refrigerator, it’s an effective option for senior consumers, who can’t always be reached by other means. 

It’s a good way to reach a new market 

One of the great things about direct mail is the speed of the results. With a modest campaign, you can acquire a mailing list, develop mailing materials, and launch a mailing within a couple of months. While this may not sound like much, it’s far faster than running a typical advertising campaign or waiting for the phone to ring. Direct mail has a lot to offer a business owner. 

It’s easy to customize 

There are several ways to make your direct mail advertising stand out from the competition. The first step to making it unique and attractive is to decide on the goal of the piece. Knowing this will help you focus on the message you want to convey. This will also help you make decisions about the copy, imagery, and format of the mailer. By following these guidelines, you can create a direct mail ad that will get the best response. 

It’s a good way to reach older generations 

Despite their growing use of digital media, the older generations are not dead. According to research, the 45-64 age group includes two distinct generations: Gen X and Baby Boomers. Interestingly, both groups place high trust in direct mail. According to a study from Marketing Sherpa, 77% of Boomers and 80% of Gen Xers trust direct mail to reach them. Listed below are three tips to get your direct mail piece noticed by this group: