How Much Must a Mailing List Cost? 

The first question on many people’s minds is, how much must a mailing list cost? There are several different factors to consider, including price, size, and deliverability. Let’s explore each. Read on to find out which criteria are most important. If you’re interested in mailing a large volume of prospects, you’ll want to ensure your mailing list contains as many qualified subscribers as possible. While no mailing list can be 100 percent deliverable, a 95 percent delivery rate is considered mediocre. Additionally, your mailing list should be accurate with the ZIP Codes for commercial Standard and First-Class mail.

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Cost per thousand impressions

The cost of a mailing list is based on the number of impressions it receives. CPM, or cost per thousand, is the standard way to price lists because it doesn’t limit the number of names or addresses. It also allows you to compare mailing lists apples-to-apples. The more impressions you receive, the more effective your advertising will be. However, it can be a challenge to determine the average cost of a mailing list. Here are some tips to get the most out of CPM: 

Size of mailing list 

The larger your mailing list, the more revenue you’ll generate. Of course, this is only true if your subscribers open your emails and consider buying your products. I’ve worked with clients whose email lists were between 20,000 and 100,000, and they generated more than $1M in revenue per month. However, engagement rates were as low as 5%. To generate maximum revenue, you should aim for a mailing list of at least 1,000 subscribers. 


Getting your messages into your recipients’ inboxes is crucial to the success of your email marketing campaign. Deliverability rates are affected by several factors, including content, Internet Service Providers, spam reports, cold inboxes, and cold IPs. If you want to increase your deliverability rates, learn the best practices for email delivery and how to improve them. Below, we’ll outline three top tips to boost your deliverability rates. 


The price of a mailing list is usually quoted in cost per thousand records. Therefore, the price of a list will be approximately $300 or $60 per thousand records. Mailing list brokers are often the cheapest option and tend to be the most reliable. When buying a list, it’s important to consider the mailing list’s deliverability rate. While no mailing list will be deliverable, a 90 percent delivery rate is acceptable for commercial Standard Mail and First-Class Mail. 

Buying a mailing list from a list broker 

Buying a mailing list from a database provider can be a good option for businesses that are interested in developing their marketing strategies. This type of mailing list includes names, mailing addresses, and telephone numbers. While the list may be static, it is still useful for many businesses that need to reach a particular audience. You can request additional details from your list broker. For instance, a B2B company may ask the broker to include its annual revenue and number of employees. This will increase the cost of your mailing list but may be worth it in the long run.