How Much Does Local Direct Mail Cost?
It’s important to know what you’re going to be spending on your local direct mail campaign. Several factors affect the cost of a direct mail piece. This includes the list that you’re using, the design, and the amount of time you need to devote to the project. The size of the list can also determine the total cost.
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The cost of a direct mail piece can vary based on the quality of the copy, the number of pieces, and the cost of postage. You can find out how much a specific mailing will cost by consulting the United States Postal Service (USPS). When you’re looking for a direct mail company, it’s a good idea to get estimates from several companies before selecting one.
In general, printing costs can range from a few cents per piece to a few dollars. Paper types, number of sides, and color density can all impact the costs of a print job. Some printers charge for the number of elements on each side, while others charge for the amount of color. Also, there are charges for coating, ink, binding, and finishing. If you’re adding a custom logo to your postcards, you’ll pay a little more for this service.
Direct mail is an effective method of marketing for small businesses. But it is important to make sure that your efforts are directed at the right audience. A well-built and comprehensive direct mail campaign can increase your response rates. For example, if you’re trying to market to car owners, a mailing list containing people between 25 and 55 can help you reach potential customers.
For businesses in Edmonton, Alberta, several direct mail providers offer a range of services. One of these is the UPS Store. Another option is Cactus Mailing. They provide postcards and brochures. Additionally, they’re a Google Ads partner. All of these companies offer unique services.
Copywriting can be a major expense, with rates ranging from $100 to $2,000. However, the most important factor in determining your overall costs is the copy of your direct mail. Many companies outsource this part of the process, while others use an in-house copywriter. Keep in mind that the cost of the copy will depend on the length of the copy and the experience of the copywriter.
Your mailing list can also be a major factor in determining the cost of your direct mail campaign. The more targeted your list is, the more likely you are to receive a positive return on investment. That said, a list of residential addresses starts at just $0.03 per record, while a list that includes homeowners can be as little as $0.07. Using a list of specific demographics, such as car owners, can allow you to reach a wider, more targeted audience.
If you’re interested in learning more about direct mail, you can find a list of vendors in your area by searching the USPS website. If you’re just getting started, it’s a good idea to take advantage of special rates that are often available for yearly commitments.