How Much Does It Cost To Direct Mail A Campaign?
One of the biggest questions you can ask yourself is how much does it cost to direct mail a campaign? The postage you pay is the most expensive part of it, but other fees will also affect your costs. Whether you choose to use an in-house design or outsource the work to a direct mail service, design can make a big difference to the success of your campaign. Here are some costs to watch out for:
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Postage is the most expensive element of your direct mail campaign
While many people assume that the cost of graphic design and list selection is the highest element of direct mail, they are not. In reality, postage is the largest element. While you may be able to save money on these two elements, it can be difficult to determine exactly how much you need to spend to maximize your direct mail campaign. There are a few things you can do to keep postage costs low.
Design plays an important role in your campaign’s success
As much as the message itself is important, direct mail design is just as crucial. The right design reinforces the message and attracts the reader to perform the CTA. Design is not just about following the rules of design; it’s about letting your creativity run wild! If you’re not an accomplished designer, consider hiring a graphic designer. Professional-looking direct mail materials have credibility and are more likely to generate responses.
In-house design
One of the most common mistakes that businesses make when trying to cut costs is to not hire a graphic designer. These designers are not only expensive, but they are also not always as talented as their counterparts. If you are not an artist yourself, you may consider hiring a graphic designer to create your direct mail materials. This can save you money and help you get your designs ready faster. Alternatively, you can always hire a graphic designer, but this option is more expensive than hiring a design agency.
Hiring a designer
Hiring a direct mail designer is an investment, and there are many reasons to consider it before committing to one. For complex designs, hiring a professional can save you time and money. Many direct mail services charge an additional fee to continue working with your campaign, and this can include reprints, redesigns, or even resupplies. While some designers are cheaper than others, the most efficient approach is to hire a direct mail service that can integrate with your CRM or eCommerce platform.
