How Much Does Direct Mail Marketing Cost?
When planning a direct mail marketing campaign, one question that is always asked is how much does it cost? While you want to be sure that you don’t end up overspending, it’s also important to realize that many different factors determine the actual price. Some of the most important variables include the type of mailing list you are using, the design and copy of the piece, and the number of pieces you will be printing.
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Using a custom mailing list is a great way to reach your target audience. There are two main options: buying a list or renting it from a third party. Both have their own set of pros and cons.
One advantage of buying a mailing list is the fact that it’s often more affordable than generating a new one. However, it’s important to note that the price of purchasing a mailing list can differ from company to company. For instance, some companies can get a free list when they sign up for a mailing service, while other companies will have to pay an extra fee to keep their data on file. Purchasing a list will also require you to provide a mailing address.
Another factor that will affect the price of your direct mail marketing campaign is the design of the piece. There are a lot of options for designing a postcard, and the amount of money you’ll have to spend will vary depending on the size and design. The cheapest option is to use a template, but you can also have your in-house design team. If you’re looking to do a more complex piece, you might consider hiring a freelance designer.
Another oomph is postage. Postage rates are dependent on the size of the piece, the weight of the mailing, and the destination. Typically, the cost of postage for letter-sized pieces can range from $0.26 to $0.27 per piece. You may be able to lower this by taking advantage of USPS-approved mailing houses that can offer discounted bulk rates.
It’s no secret that direct mail has a bad rep. Not only is it sometimes littered in mailboxes, but it is also often unsolicited and can damage your brand’s reputation. That’s why it’s important to make sure that you’re mailing to the right people. Buying a list or renting it can help you find customers who are ready to buy. This is especially true if you’re in the financial industry.
Some hidden costs can increase your overall cost. For example, if you are sending personalized pieces, you’ll have to pay a bit more to have the piece printed. In addition, fugitive glue and tabbing can increase your costs. Using a professional mailing service can save you about 50% on your overall cost.
One of the most important things to remember about a direct mail marketing campaign is that the costs can be offset by delivering a compelling piece. Your message needs to be clear and concise, and your copy needs to entice your prospects to take action. Good copywriting is the key to a successful and effective direct mail marketing campaign.