How Much Do Direct Mailing Cost? 

So you’ve decided to run a direct mail campaign. The next step is determining how much it will cost. Postage costs, the delivery fee, the man-hours spent developing the campaign, and the size of your piece are all factors to consider. Hopefully, this article will answer some of your burning questions. After all, it’s your money. After all, you want to make sure that you’re getting the most bang for your buck.

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Direct Mailing Cost

 

Postage costs 

Postage costs are the most expensive part of direct mailing. Standard mail costs around $0.30 per piece while first-class mail costs about $.68. First-class postage rates also include precise mail tracking. A small postcard, for example, costs $0.40 to send first class. You can get significant discounts from approved mail houses and commercial printers. Standard mail rates vary depending on the size of the mailing list. Small postcards are generally cheaper than larger ones, and nonprofits will get the best rates for postage. 

Delivery costs 

Postage for direct mail pieces can vary significantly. For example, first-class mail, which is the most expensive, can cost up to $.58 per piece. Standard-class mail is cheaper but slower and can cost up to $0.35 per piece. Postage rates also vary, depending on the number of pieces and the size of the mailing list. Nonprofits often have the lowest postage costs of all, between $0.111 and $178 per piece. 

Size of the piece 

The size of the piece has a significant impact on the cost of direct mail. Unless it is a brochure, it should be large enough to fit in an envelope. Standard sized envelopes are #4 1/8″ x 9 1/2 ” or #3 7/8″ x 8 7/8″. 

Return on investment 

Direct mail has a high return on investment (ROI) and is among the most effective marketing techniques. ROI is calculated according to the design costs, and copy and mailing costs. It also depends on the number of pieces and the quality of the information. It is also cheaper than other forms of advertising. Direct mail is especially effective for nonprofits, which receive more donations from their direct mail marketing campaign than any other form of marketing. Direct mail is one of the oldest forms of marketing, and the ROI is impressive.