How Much Do a Mailing List Cost? 

There are four main types of mailing lists available: Response lists, Compiled mailing lists, Saturation lists, and Donor lists. Which type of mailing list is right for your needs? This article will discuss the costs of each type of list. To make an informed decision, contact more than one broker and compare their rates. Then, make your decision. If you don’t want to spend much money, contact a list broker that can deliver targeted, high-quality lists.

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Compiled mailing lists 

Computed mailing lists are made from various sources, including proprietary and publicly available records. They provide broad geography and a higher volume of data. They are frequently divided into categories to target specific demographics. In some cases, these lists are highly targeted and allow small businesses to focus on particular segments within the general demographic. In other cases, such a list can be extremely broad, so it is important to consider the costs and quality before making a final decision. 

Response lists 

Purchasing response lists is a good way to get a high response rate. These lists consist of individuals who have indicated an interest in a particular product or service. They usually consist of responses to surveys, subscriptions to newsletters, and trade show or seminar attendance. Buying response lists allow you to reach your potential customers most efficiently. They also allow you to customize your offers to meet their individual preferences. But how much do response lists cost? 

Saturation lists 

Saturation lists are mailing lists of addresses that are targeted to a specific geographic location and carrier route. These lists are the least expensive to purchase and allow direct marketers to target a certain demographic. These mailings are usually letter-sized and do not require the maintenance of separate mailing lists. In addition, these lists allow businesses to create more personalized mailings by including the primary names and addresses of customers. The cost of saturation lists depends on the size of the mailing and the postage. 

Donor lists 

A nonprofit organization that wishes to promote its cause through mailings should purchase a donor mailing list. This data, which includes names and delivery addresses of donors, is an important asset for fundraising. Not only can this list be used for direct marketing purposes, but it can also help organizations reach the right audience and encourage future donations. But how do you go about buying such a list? Here are some tips. Before you buy donor mailing lists, determine who you are trying to reach. 

Data cards 

To find the best mailing list prices, you should compare data cards. These cards contain the name of the mailing list, its number of records, pricing and output options, and contact information. They are the primary document used to plan the distribution of mail. A NextMark data card, for example, is available for download on the company’s website. NextMark also monitors its data card database through a quality report, known as the Data Card Quality Report. 


ASPs charge by the number of subscribers to your mailing list. For example, a list of 100 subscribers may cost $15 per month, while a list with 100,000 names would cost $500-750 per month. Different vendors charge differently, so it is important to understand what each one charges. Some charge by the number of email messages sent per month, while others charge by the number of names on the list. Some require a set amount of money upfront to get started. Others offer pay-as-you-go plans, which are flexible and allow customers to cancel at any time. 

List Brokers 

How much do mailing list brokers charge? That is a question you may have on your mind if you have a new product or service. Mailing lists brokers typically work by developing an ideal customer profile. This is the foundational information necessary for mailing success. However, it is not always easy to find a reliable source. You may need to pay more to have specialized mailing lists and unique data. Some mailing list managers and brokers charge more for unique data than others.