How Many Routes to Try With Direct Mail? 

There are several factors to consider when choosing how many routes to try with your direct mail campaign. These factors can make or break the success of your campaign. There are two main types of addresses: residential and business. You should also consider the age group of your target audience. Choosing the right route is essential to ensure a successful campaign.

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5 routes 

Direct mail can be used to reach a wide audience. The best route to take depends on the type of product you’re marketing. There are several routes to try, and each one has advantages and disadvantages. Some of these routes are more expensive than others, while others can be effective in boosting brand awareness. 

40 

The 40/40/20 rule for direct mail marketing is an age-old marketing principle that continues to be relevant today. The rule states that your audience should receive 40% of your attention, your offer 20%, and everything else 20%. The goal is to achieve a successful ratio. Using the 40/40/20 rule for direct mail marketing can help you ensure that your message reaches the right audience and converts readers into customers.