How Many Direct Mail Pieces Do I Need to Send?
If you’re thinking about starting a direct mail campaign, you may be wondering how many direct mail pieces you should send. The truth is, you don’t have to spend a lot on them. Sending too much can make you seem spammy and can damage your customer relationships. Instead, send out special offers to customers on occasions such as their birthday or after their first purchase.
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Effectiveness of direct mail
A direct mail piece that is effective should contain a clear message that your target audience will immediately understand. Whether you’re using a sales sheet or a short letter, it should be clear what your target audience will get out of reading it. You should also include your website address and phone number on both sides of the piece. However, your direct mail piece should never directly try to sell a product or service.
Cost
When you’re considering how to send direct mail, the cost is an important factor to consider. Postcards are the most common type of mailer and are usually the least expensive option. A letter, on the other hand, can be a little more expensive. Letters can contain multiple pages and require more envelopes, which can make mailing more costly. Also, oversized mailers require more time and money to design and print.
Targeting
Many people are unsure of the number of direct mail pieces they need to send. The American Marketing Association recommends sending one mail piece every 21 days. However, smaller mailings may work in some cases.
Design
First of all, you need to decide how much direct mail you want to send. There are two major ways to do this. You can send out a single piece to an entire list of prospective customers or send out a mailing to a group of prospects. The best way is to send as few pieces as possible. For instance, if you’re sending out one piece per week, you can get the same response from that list as if you sent out a mailing every other day.
Copy
When you’re planning a direct mail campaign, it can be helpful to know how many pieces to send. The size of a piece will depend on the message it’s conveying and the content. Mail pieces are typically discarded after 17 days, which allows the recipient time to read the message. Most people like to receive mail that offers new products and services. 59% of US consumers say that receiving mail about new products is a great thing.
Delivery method
When sending out direct mail pieces, it is best to choose a format that maximizes response rates. For example, oversized envelopes generate a higher response rate than letter-sized envelopes. If you’re planning on using a postcard, consider including an ad on the envelope that highlights the product’s advantages.
