How Do You Print ID Direct Mail With Barcodes?
Using barcodes in your direct mail campaign can increase the success of your mailings, generate additional traffic, and save money on postage. To ensure you get the best results, it is important to know how to print ID Direct Mail With Barcodes correctly and in a timely manner.
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The first step in printing ID Direct Mail With Barcodes is to select the correct barcode symbology for your mailing. There are many different barcodes available to choose from, so be sure to choose one that is most appropriate for your particular mailing needs.
Intelligent Mail Barcode (IMB) – The USPS Intelligent Mail Barcode is the future of direct mail intelligence, providing end-to-end visibility through all phases of your mail flow. IMBs absorb the functionality of ACS, POSTNET, and PLANET Code barcodes into one all-inclusive barcode that gives marketers full tracking from the time their piece enters the mail stream to the moment they are delivered.
Informed Visibility – A yellow label is printed on your piece as it travels through the mail system, letting you know how far it has been scanned and where it is currently in transit or at a local postal facility. This allows you to track your pieces in real-time and be alerted when there is a delay or problem that could affect the delivery of your mailing.
Return Address Information – The USPS also uses mail marks on all mailings to assist in the management of undeliverable content and to reduce the number of errors associated with direct mail campaigns. This helps to cut down on the number of work hours needed for the organization of your mailings, as well as saving you money by reducing print wastage through delivery errors and incorrect addresses.
Business Reply Cards or Business Reply Envelopes – The USPS assigns special zip+4 codes to these return items, so be sure to include a barcode on these items to identify them. Unlike regular mail, these reply pieces do not require a stamp to be applied, and you only pay postage on them when they are actually returned to the sender.
Mailing Rates – There are two types of mailing rates: destination entry discounts and marketing mail discounts. Destination entry discounts are applicable to any mailing that is processed at a USPS facility or post office within the same region of the country as the address on the piece. These discounts are often less expensive than marketing mail discount rates, and they can be used to offset the costs of the annual mailing fee and the cost of submitting your mailings electronically.
Cass-certified zip+4 and “delivery point” codes – If you are claiming a discount on barcoding your mailings, you must add full zip+4 and 2-digit “delivery point” codes to each address. These codes are included in your barcode, and USPS requires you to have them checked by “CASS-certified” software. If you do not have this software, you will need to pay an additional $80 fee per bulk mailing.
