How Can Accountants Use Direct Mail to Get New Clients?
Direct mail is an incredibly effective way to get new clients, particularly for a CPA. A direct mail campaign will allow your firm to get in front of prospective customers while also improving your web analytics. But it’s not enough to just send out postcards. You need a strategy to follow up and keep the conversation going.
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The first step to sending out effective direct mail is to identify your target audience. Depending on your target demographic, you may choose to send out letters or emails to those who are already in the accounting game, those who are considering hiring an accountant, or even those who are not. Keeping your message relevant will increase your chances of conversion.
The best way to do this is to send out letters a few times a year. This is not just a way to increase your reach, but a way to keep your existing customers happy. Your direct mail piece should have a special offer and a call to action. Sending your clients a follow-up email two weeks after they receive your letter is a great way to remind them that you’re still in the business of helping them.
It’s important to remember that while direct mail is an effective marketing tool, it’s not the easiest. If you have a budget, you want to make sure that your direct mail is backed up by other marketing methods, such as online advertising and telephone calls. Using a mailing service like PostGrid will ensure your messages get delivered with enterprise-level security.
Another nifty marketing method to consider is using social media to share your content. Make sure that you have links to your social media pages in your direct mail piece, and that you remind your happy clients to review your work online. Having a positive reputation will lead to a lot of new business.
While it’s true that most people find businesses through online searches, the real power of a good direct mail campaign comes from the personal touch. For example, you could send a custom mug with your logo and an informative tidbit about your services. Or, you could use photos to make your direct mail piece more interesting.
Another good idea is to create a landing page on your website. The site should feature a few key elements, such as a testimonial from a previous client and a brief explanation of your services. You can also provide links to your Facebook and Twitter accounts to make it easy for potential customers to share your content with others.
Lastly, you should take the time to read a few books on marketing. These will help you figure out which marketing tactics are best for your firm. You should also attend local events and networking opportunities, as well as participate in online marketing contests. And, of course, you should always remember to put the customer first!
Using a combination of the above tactics will ensure that you are reaching your target audience and earning the most out of your direct mail campaigns.
