Do I Need a Cover Letter When Mailing a Marketing Brochure?
Developing a marketing brochure is not something to be taken lightly. It’s an expensive undertaking, not to mention the time, energy, and resources required to produce it. The costs can include printing and stamps, and design and graphic art. You may even need to hire a craftsman to create your document.
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A brochure is an important component of a direct mail package. It’s the first thing the reader sees, and can help you get in touch with potential customers. However, a poorly-designed brochure could sabotage your efforts. Here are some tips to keep in mind when creating a successful marketing brochure.
First of all, you should choose an appropriate format for your document. The most effective brochures are designed for specific audiences. You should also choose a professional-looking font. It should be well-spaced and aligned to the left, and you should use at least one-inch margins on all sides.
Another thing you should do is try to write a compelling introduction to your document. It should tell the reader why you are writing and what you plan to do with the information. It should not be a rehash of your resume or the company website. This is a sales letter, after all, and your goal is to make a sale. A good cover letter should make you look like a professional, not a student.
Creating a marketing brochure is a great way to showcase your products and services, and demonstrate your expertise. You should also include a few case studies, statistics, and side-by-side comparisons. You should explain the benefits of using your services, and you should be sure to ask the recipient to commit to a purchase. If possible, you should even ask them to provide a testimonial.
The best marketing brochures are designed to make the reader feel as if they are receiving a high-value product. They should make it easy for the reader to respond, and they should be convincing enough to convince the prospect to order your services. They should not contain cliches, and they should not be too short. They should be about one page long, and you should have at least three paragraphs.
The most important part of a marketing brochure is delivering the right message. If you send a marketing brochure with a poorly-written letter, you could sabotage your efforts. Similarly, a poorly-designed brochure could kill a sale. The cover letter is your first impression, and you want to make it as good as possible. It’s your opportunity to show an employer that you’re a professional. You should also avoid jargon-laden information.
The best marketing brochures are a combination of the latest technology and a strong marketing plan. The brochure should be designed to make the reader feel as if you have the expertise to solve their problem. They should include the hottest new features, and they should be able to deliver on their promises. You should also consider a follow-up mechanism. This can be a phone call, a face-to-face meeting, or an e-mail.