Direct Mail Is What It’s All About
You’ve probably heard of direct mail – the unsolicited advertising that reaches people’s doorstep. But did you know that this form of advertising has its own rules and best practices? Read on to discover what makes direct mail so effective, and how you can start using it to increase your business. Here are some tips:
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Unsolicited advertising
Direct mail consists of postcards, self-mailers, catalogs, and solo mailings. Unsolicited advertising is a form of non-personal, targeted advertising that reaches the person most likely to respond to the offer. Direct mail is a more efficient form of advertising than a traditional advertisement in that it can reach specific consumers, rather than blanketing the entire country. There are many types of direct mail, but there are a few key differences.
Personalized offer
When designing a personalized offer for direct mail, be sure to do as much research as possible about the recipient. Find out about their interests, hobbies, recent life events, etc., and make your offer match those characteristics. Always make your offer valuable, and it will increase response rates by as much as fivefold. Here are a few tips for writing a personalized offer for direct mail. Here are some other ways to boost response rates:
House list
Your house list is one of the most valuable resources for direct mail. Not only is it accurate, but it’s also comprised of your existing and past customers. Ideally, your house list includes as much information about them as possible, including their interests, demographic data, and purchase and behavioral histories. Here are some tips for cleaning and maintaining your house list. In addition to cleaning, you should also maintain it twice a year.
Prospect list
Prospect lists help you market to a specific demographic. Look-A-Like Reports, for example, can give you a snapshot of your target audience, including information about their interests, demographics, and buying behavior. In addition, they can also help you identify prospects in your trade area. E-Mail Marketing can help you reach your prospecting goals and maximize the return on your campaign. The key is to understand how your list of prospects will respond to your communications, and the various options available to you.
Oversized envelope
When designing a direct mail campaign, there are a few important factors that must be considered. First and foremost, the direct mail must be appealing to the recipient. For instance, a large-sized envelope is the best choice if the letter needs to stand out among other direct mail pieces. Also, a large-sized envelope is perfect for a teaser promotion. But, it is essential to remember that oversized envelopes should not be used for every type of direct mail campaign.
