Reasons Why Outsourcing Direct E-mail Can Be Profitable
If you have been wondering if outsourcing your direct email campaigns can be profitable, consider the following three reasons: cost-effectiveness, compliance issues, and time savings. These advantages outweigh any potential risks associated with outsourcing your direct email campaigns. Whether you choose an outsourcing company or an in-house team, the right choice depends on your specific needs and budget. Consider these advantages and decide for yourself. And remember to follow our tips to get started.
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Cost-effectiveness
The cost-effectiveness of outsourcing direct email services varies by provider and the complexity of the process. However, some providers offer cost reductions year after year, confident in their process improvements and passing on the savings to the customer. Some providers have an extensive e-commerce integration list and offer social media post scheduling, granular analytics, and 41 e-commerce integrations. Cost-effective providers include Mailchimp, Send in Blue, and Zoho. The costs of outsourcing services vary by region and are often comparable to the costs of maintaining the in-house team.
Compliance issues
The Securities and Exchange Commission (SEC) has recently turned a critical eye on outsourced compliance arrangements. In a recent settlement, the SEC found that a third-party chief compliance officer filed misleading and inaccurate data without taking adequate steps to ensure its accuracy. By outsourcing this vital function, companies risk the same risks as they would with in-house employees. Here are some important compliance considerations for those outsourcing direct email marketing.
Outsourcing compliance functions is often less expensive than hiring an in-house team. While there are several pros to this approach, some organizations don’t need a full-fledged compliance team or even a single specialist. Additionally, when a business combines compliance management with an existing role, it pulls that person away from their primary duties, placing responsibility for compliance management on someone who lacks the necessary expertise.
Time savings
Outsourcing direct email can result in time savings for both you and your client. As an IT manager, you are constantly adding new users, checking your servers, and making sure operations run smoothly. Outsourcing some or all of these tasks can help you save time while still maintaining maximum uptime and optimal mail flow. Here are some of the benefits of outsourcing your email marketing. Here are three reasons why outsourcing your email marketing is an excellent choice.
Outsourcing eliminates employee turnover and time zone differences. Outsourcing eliminates these concerns by using experienced, knowledgeable professionals who specialize in email marketing. Outsourcing also gives you access to the latest email metrics and automation campaigns. This means you can scale and expand your email marketing program, without worrying about employee turnover. Outsourcing also means you can focus on other important aspects of your business, such as your customers. And you can enjoy the time savings that come with a successful email marketing program.
