What Is the Best Size Post Card For a Direct Mailer? 

Choosing the right size postcard for a direct mailer can be a challenge. However, it can make a big difference in your campaign’s success. The right size can also help you save on postage costs. There are some factors to consider, such as your budget and your marketing needs. Many different sizes and formats are available, but choosing the right size is important if you want to get your message across clearly and effectively. 

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The United States Postal Service (USPS) has specifications for direct mail postcard sizes. These specifications help you to create effective designs and get your message across in the best possible way. The size of your postcard can affect your postage rate, so it is important to choose the correct size to get the best results from your mailing campaign. 

Choosing the right size can save you money, but it can also make a big difference in your campaign’s effectiveness. You can get a better ROI with larger postcards, which stand out from the competition. A larger postcard can also increase the number of responses you receive. However, there are some downsides to oversized postcard sizes, such as higher printing costs. 

If you have a small marketing budget, it might be wise to choose a postcard size that is on the smaller end of the scale. This may mean choosing postcards that are 4.25 x 6 or 4.25 x 4.25. These postcards are a great size for introductory postcards that can be integrated into a series of mailings. However, they do not stand out as well in larger sizes. 

If you have a larger marketing budget, you will likely want to choose larger postcard sizes. These can be expensive, but they can also boost your response rate and return on investment (ROI). They also have a larger impact. 

To determine the right postcard size, you must first decide what message you want to convey. If you want to promote a sale, you may want to choose a postcard size that is large enough to display your offer. You can do this by testing a variety of postcard sizes to find the best one. Testing can also help you to determine the best format for your mailing. 

You can find more information about postcard sizes and designs in an article on Postalytics’ Build Direct Mail Postcards Offline. The article will give you full specs for portrait postcards. 

Postcards are a popular choice for direct mail campaigns. They are easy to mail and don’t require bulky packaging. They also offer a great deal of flexibility. You can choose any size postcard that meets USPS guidelines, but you can only use First-Class postage rates if your postcard meets certain specifications. 

The USPS also has specifications for the position of the barcode spot and keep-clear area. If you have a QR code on your postcard, you’ll need to place it in a way that it will be visible.