What Does Bulk Mailing Cost?
If you’re an organization that sends a lot of mail to customers and prospects, you may want to consider bulk mail. This type of mail is usually cheaper than first class, and it can help you reach more people. But before you can begin to save money with bulk mail, you must understand how it works and which kinds of mail are best for your business.
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Non-profit Bulk Mail
A nonprofit bulk mailing is a great way to save on your postage costs. The USPS offers special pricing for organizations that are registered as a nonprofit. Using this service can reduce your mailing costs by up to 40%.
Marketing Bulk Mail
The USPS also offers special discounts for mailers that use marketing materials, such as postcards and flyers. This kind of mail is a great way to connect with your audience and increase sales.
You’ll want to prepare your mail carefully so that it will qualify for these bulk mail rates. This can be a time-consuming process, and if you don’t have the time or resources to do it properly, you may want to hire a third-party mailing service to handle the work for you.
When you prepare bulk mail, you need to follow detailed instructions for sorting the mail pieces that you have sent out. These instructions are called “presorting.” It’s a big job, and many time-savvy business owners prefer to outsource this task to a mailing service that knows what it’s doing. This way, you’ll be sure to qualify for low USPS mail piece stamp prices, and your mail will be processed much faster by the USPS.
In addition, if you use mailing software that was developed specifically for presorting bulk mail, you can earn even more savings on your postage. These programs are regulated by the USPS, and they have specific rules to follow.
For example, you must be able to identify the address by name and zip code. You also need to know the proper way to bundle your flat-sized mail, and you must print all the required paperwork. You’ll need to buy special rubber bands for securing your mail pieces together.
You’ll also need to print special barcode tags that will let the USPS know what the mail pieces are. You can get these tags at your local office supply store or online.
Then you’ll need to send the mail to your local USPS sorting center. You can find the USPS sorting centers closest to you by visiting this website.
Once the mail has been sorted, it is placed into bins and then delivered to the post office for processing. This process can take several days, depending on the size of your mailing.
Another benefit of sending your mail to a professional mailing service is that they will do all the presorting for you, so you can focus on other aspects of your business and avoid the hassles of handling your bulk mail pieces. They also have a huge advantage over you, as they’re familiar with all the rules and regulations that are required by the USPS for preparing bulk mail.