How to Write a Direct Mail Postcard? 

When writing a direct mail postcard, it is important to consider what your goal is. Whether that is making a purchase, booking an appointment, or simply signing up for more information, you need to outline your path to that goal. Your headline should state what problem or solution you are offering, your body text should elaborate on it, and your call to action should state what should be done next.

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In writing a direct mail postcard, you should focus on the benefits that your product or service offers. It helps if you understand the features of the product. Each feature provides a benefit to the customer. This will help you create an effective copy. Make sure that you explain these benefits clearly and concisely. 

The headline is one of the most important copy elements in a direct mail postcard. It needs to draw the reader’s attention and make them want to read more. Remember that you only have a few seconds to make an impact on your reader, so the headline needs to be powerful, but short and sweet. 

Design options 

Designing a direct mail postcard requires you to use a certain number of design elements to make the message come across. Choosing the right elements is essential to get the message across quickly and successfully. Inkit, a direct mail marketing firm, offers 15 design tips to help you get the most out of your direct mail marketing campaign. 

First, choose the right fonts. Make sure to choose fonts that are easy to read, and avoid using larger fonts than necessary. It is also best to use sans serif fonts, as these are easier to read. 


A direct mail postcard can be a quick and inexpensive way to market your business. However, it is important to remember that it should provide value to the recipient and meet your marketing goals. Direct mail is often associated with junk mail, so there is a need to overcome this connotation. The best way to do so is to be consistent with your postcard marketing campaigns. In doing so, you will be able to achieve your marketing goals while maintaining a presence in the recipient’s mailbox. 

Postcards are an excellent option for establishing new contacts. In addition, they can also be used for building a client base. ANA response rates show that direct mail postcards are more effective than digital display advertising. Direct mail postcards can be fully customized and can be printed in a variety of sizes and shapes. 


When it comes to determining the cost of direct mail postcards, there are several factors to consider. Firstly, the format is important. Small postcards cost much less than large, multi-page letters. This is one of the reasons why many marketers choose to stick to smaller formats. While this may work for simple messages, more complex ideas will require more real estate. 

A 4″ X 6″ postcard will cost approximately 50 cents, while a 5.5″ X 8.5″ postcard will cost around $1.15. Postage rates can vary significantly, depending on volume, mailing list specifications, and postcard size. If you’re planning to send postcards to thousands of recipients, you should look for a company that offers volume discounts. 


Postcards are an excellent choice for direct mail campaigns. Their compact size allows them to be sent at a low cost. They can include short messages, photographs, and graphics. They can even be printed with variable data so that each one is customized for the recipient. They are ideal for attracting new members and keeping existing ones engaged. 

Postcards are typically folded, with the final fold under or to the right of the address. Other layouts can be used, but they may incur additional costs. Folded mail is typically 70 lb. of paper with one-inch tabs or wafer seals.