How to Create a Mailer for Direct Mail?
Whether you’re sending out a postcard, brochure, or letter, you’ll want to make sure that your direct mail piece is effective. The best way to do this is to follow some of the basic rules of direct mail design. You’ll want to use a good call to action, include images, and include the proper fonts.
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The best way to design a direct mail piece is to know who your target audience is. For example, if you run a brick-and-mortar business, you’ll want to include your business name and address on the mailer. This will help reinforce your brand with customers. You can also include a phone number and a short URL.
You should also make sure that your direct mail piece is free of errors. You don’t want to be sending out a piece of mail that contains grammatical errors or typos. You can also catch image clashes and other obvious mistakes by proofreading your copy. A simple A/B test will help you find the best CTA for your mailing list.
One of the most important parts of a direct mail piece is the headline. You should use a large typeface to make sure your headline is noticed. You can also use different font weights to break up the copy. For example, you could use a small typeface for the headline and a larger typeface for the body copy.
You should also make sure that the image you use is clear and high-resolution. Images with low resolution may be blurry and unprofessional. The best way to do this is to use a high-resolution image editor. In addition, you’ll want to make sure that the image is at least 300 dpi. The larger the image, the more detail you can show. This can help your prospect understand the benefits of your product or service.
The final component of your direct mail piece is the call to action. This is the most important part of the design. The CTA should be clearly outlined and make your audience want to do something. Whether you’re offering a coupon, a gift, or a survey, you need to make sure that your CTA is enticing. You can also use bright colors and boxed-in fonts to make your CTA stand out.
You should also include a call to action on the front and back of the mailer. This way, you can easily follow up with your audience if they don’t take the action you wanted them to take. The CTA can be as simple as “buy now!” or as elaborate as “register for a free consultation.” You can also use code to track your campaign’s success. This can help you tweak your next direct mail campaign.
Finally, you should make sure that you use a font that is easy to read. Your audience will not want to be distracted by a font that is difficult to read. Also, you should choose a font that is easy to read in both landscape and portrait modes.