Direct Mail Services
In a world that is going digital, many companies are missing out on the hidden potential direct mail can have on a business. Businesses like yours are in a prime position to take advantage of the potential mail offers because the market is not as saturated as digital spaces. Using mail advertising in unique and compelling ways can open up endless opportunities to reach customers and increase profits.
If you are ready to engage new customers or drive sales through your existing client base, the next step is to reach out to Towne Mailer. We are experts in bulk direct mail, and our years of experience have given us the reputation of being the best in the business. We know that direct mail projects can feel cumbersome and overwhelming, which is why we have created a system that runs on both speed and quality. When your business hands your next print-to-mail project off to us, we can eliminate the stress and mundane mail tasks from your workload while also saving you money.
Our magic is in the efficiency of our employees and processes. We have developed a team of mail experts who have fine tuned every step of the direct mail process. When you partner with Towne Mailer, you will tap into the extensive experience of our professionals. You can expect top-notch customer service, quick and easy mail services, and the assurance that your project is in good hands.
What is direct mail?
Direct mail is a form of advertising that goes straight to a customer’s physical mailbox or post office box. We will collaborate with you to create a professional marketing piece that is then printed, addressed, sorted, and metered. Within days, your customers will receive a piece of mail representing your brand that will make people stop and take notice.
Direct mail is unique because you can cultivate a mailing list to specifically target households that meet the description of your target customers. Refining your distribution list lets you directly target people most likely to benefit from your products and services. Once you’ve identified your target audience, you can filter down mailing lists to include the people you believe are the best fit for your offerings.
Whether you are looking to sort by demographic, region, income level, or political affiliations, you can reach the people who are most likely to purchase your product or service. This is what makes direct email so effective.
Another great feature of direct mail is that it offers people a tangible way to interact with you. Holding physical mail in their hands hits differently than scrolling past digital ads.
Bulk direct mail can take on many forms, each serving different purposes and functions. Towne Mailer can create a variety of different mail products for your business, including:
- Fliers
- Brochures
- Postcards
- Coupons
- Packages
- Catalogs
- Newsletters
- Coupons
Our team of experts can work with you to determine the type of direct mail that is the best fit for your business. Whether you are mailing out informational postcards or providing customers with coupons for your services, you will benefit from the unbeatable exposure and excellent return on investment that direct mail offers.
How can my business benefit from direct mail?
Towne Mailer offers direct mail services that can be custom tailored to meet the demands of any business. We will first work with you to understand your goals and objectives, and then we can work together to create direct mail campaigns that will highlight your business and your offerings.
Direct mail can take many shapes and forms, and what is best for your business will be unique to every situation. Whether you choose to do a coupon campaign or an informational flier, your marketing will be delivered to mailboxes everywhere, helping you draw in new customers. Direct mail’s strong track record proves that is a cost-effective and powerful way to reach customers.
Direct mail is a great way to find new customers and entice your existing customer base to return. Whatever your goals are, our team of experts can determine which product will best meet your marketing needs and budget. Once we have decided how to move forward, we will get to work creating engaging and interesting mail and distributing it to your unique list of recipients.
Return on investment
As a marketing professional, you know precisely how inundated consumers are with advertising. With every business trying to compete for the same attention (and dollars), standing out from the crowd is the only option. Direct mail not only offers you that opportunity, but the return on investment can’t be beat.
The Data & Marketing Association studies show a 9% response rate for direct mail, while engagement rates are much higher, coming in at 96%. The studies also show that:
- 92% of respondents have gone online as a direct response to receiving a piece of direct mail.
- 87% have made online purchases as a result of receiving direct mail.
- 54% have sought out a brand’s social media after receiving direct mail from them.
Other research from the same association shows the median ROI for direct mail at 29% with online display ads trailing at just 16%. Direct mail is not an antiquated advertising method. It is still highly relevant and effective, in some ways even more so now that many of the competitors have moved to the digital realm. Many companies that leverage direct mail campaigns are seeing a higher ROI than for digital advertising.
How it works
When you partner with an expert, direct mail is a very straightforward process. Over our years in business, Towne Mailer has worked hard to make it easy for companies to expand their marketing to include mail. We have developed a simple, user-friendly process that requires little from you. We take care of all the details while keeping you informed on the progress.
- Upload your data
You will use our secure server to upload your data. Our team will use the data you send to create your mail specifically for your target audience. Sending your information takes only minutes, and we guarantee the safety and security of your data with our enhanced security features. - Creation of your product
Once we have the information we need, we will collaborate with you to create a mail campaign that will speak to your audience. Our in-house experts have mastered the elements of design and layout that will stand out in the mail and draw customers to your business. - Print and mail
We have invested in the latest printing technology so you don’t have to. Our state of the art machines can print your project in minutes using durable, high-quality materials. Your project will look professional and polished, ready to represent your brand in the best way. We will use our high-tech machines to then finish your mail with any folding, stuffing, labeling, and metering it needs. Finally, we will sort your project according to USPS standards and prepare it for distribution. - Delivery
Your mail will be presorted by zip code when we deliver it to the post office, ensuring it gets to mailboxes as quickly as possible. Even after delivery, we will continue to oversee return mail. Helping you document and update databases to reflect changed addresses and outdated information will help you save money on your next direct mail campaign.
From start to finish, Towne Mailer promises you will love working with us. We will turn your marketing ideas into a high-quality physical product that exceeds your expectations.
Working with Towne Mailer
Towne Mailer has developed a reputation as an industry leader in direct mail services. Since we opened our doors in 2009, we have invested in state of the art technology and developed a team of employees who yield top-notch results. Many of our employees have been in the mail business for 15 or more years and have developed invaluable knowledge of how to excel in the print and mail industry. When you choose to work with Towne Mailer for your next direct mail campaign, you will benefit from years of experience, a culture of excellence, and a desire to earn your trust.
When you work with Towne Mailer, your job will be important to us because it matters to you. We believe that collaborating with our customers to meet their goals has endless benefits, which is why we won’t charge you for changes and edits. Working together, we will highlight your brand to create a marketing piece that will drive engagement and sales. Your job will be completed to the highest standards, using the finest printing technology and durable materials, and we will meet your deadlines every time.
If you are ready to start your next direct mail campaign, contact our team for a quote to get started. We look forward to serving you with all your direct mail needs and can’t wait to see where it takes your business.
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